F1 ardently feels the Brad Pitt-Lewis Hamilton movie will completely overshadow the impact of Drive to Survive

Greg Maffei believes that F1 is going to see massive growth in its popularity after the arrival of Lewis Hamilton and Brad Pitt's F1 movie.

F1 ardently feels the Brad Pitt-Lewis Hamilton movie will completely overshadow the impact of Drive to Survive

Brad Pitt and Lewis Hamilton

The CEO of Liberty Media, Greg Maffei, has made it known that F1 will reap huge rewards from the F1 movie, which involves Lewis Hamilton and Brad Pitt. He has even gone on to indicate that the movie is going to have the potential to completely overshadow the positive impact of the hit Netflix series, Drive to Survive. The production of the movie is set to kick off in a few weeks’ time.

The hype around the tie-up of Lewis Hamilton and Brad Pitt for the F1 movie is huge. While talking about the same, Maffei added, “A Brad Pitt movie with Lewis Hamilton consulting and with Bruckheimer and with the director from Top Gun Maverick. We’ve already seen some of what they’re going to do and how they’re going to skin these cars. They took the technology from Top Gun. It’s going to be amazing.”

YouTube video

Moreover, the CEO has made it known that the pinnacle of motor racing cannot depend on Netflix for its promotion forever and while stressing about it, he added, “Drive to Survive is wonderful. But we cannot rely on Drive to Survive to be our only promotion vehicle forever. You’ve got to keep it fresh. Change the game. That’s one of the things I’d like to think we’ve done with the team entering Formula 1, credit to Stefano [Domenicali, CEO]. What we’ve done more recently around other kinds of Instagram and TikTok and the like, we’re keeping it fresh and different.”

Looking at the comments of Greg Maffei, it is quite clear that F1 is going to push as much as possible in order to reach a wider audience. He has further revealed that while Netflix has done wonders for the pinnacle of motor racing, the sport is going to tap into every means possible to take the sport to a whole new level. As a first step in that direction, Maffei feels the Brad Pitt-Lewis Hamilton movie will help massively in increasing the popularity of the sport.

Discover: F1 confident of amassing ‘massive revenue’ from the inaugural Las Vegas GP

F1 has every chance of becoming a huge global phenomenon

F1
F1

F1, over the years, has seen massive growth in popularity and has been mostly down to the brave steps that Liberty Media has taken since taking over the sport. They have allowed the fans to have a look at everything that happens around F1, and with last year’s dawn of the new era of the sport, F1 is currently in a period of huge boom, which is having a positive overall impact.

Moreover, it has come to light that the Brad Pitt-Lewis Hamilton movie is going to have some of its content shot during the upcoming F1 events. Whenever that happens, the hype around the sport would be huge and would most probably attract a lot of viewership from all over the globe. F1 is growing, and the hierarchy of the sport is doing everything in its power to make it as big as possible.

Taking into account everything that has been said about F1 by Greg Maffei and the growth potential of the sport with the upcoming F1 movie, how big do you feel the sport could become in the next 10 years? The on-track action is improving year after year and the way things are going, there is a great possibility that F1 could become one of the most viewed sports on the planet.

In case you missed it: