Liberty Media dismisses possibility of clubbing F1 TV deal with MotoGP following $4 billion acquisition
Liberty Media since taking over F1 has changed the whole landscape of the sport.
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F1 and Moto GP (Via: Imago)
American Media Giant, Liberty Media announced the acquisition of about 86% ownership of Dorna Sports and the MotoGP World Championship in a blockbuster €4.2 billion deal. This deal ensured that the American Media house would now own both F1 and MotoGP.
After the deal, there was a lot of talk about a possible merger of F1 TV and MotoGP broadcasting services. But, during the investors’ call on Monday, the Liberty CEO, Greg Maffei spoke clearly about how there are no plans for this merger.
Liberty Media announced its takeover of Moto GP on April 1, 2024.
The one thing that we will not be doing is negotiating Moto GP and Formula 1 together, both because of the regulatory issues and because of the structure of our deal with our F1 partners and teams.
Greg Maffei during the investors call on Monday
Maffei also assured fans of MotoGP that they will try their utmost to get increased viewership of the sport all over the world. Traditional places like France, Italy, and Spain have always witnessed decent viewership.
Liberty Media CEO reflects on the success they’ve brought to F1
During the investors’ call on Monday, Liberty Media CEO Greg Maffei also spoke about the various successes, and improvements they’ve brought to F1. He addressed how they’ve made the sport a global phenomenon and increased its viewership with the help of the popular Netflix series, Drive to Survive.
Maffei also took the time to shed light on how since Liberty Media’s F1 acquisition, the sport’s social media reach has increased10-folds. Moreover, he spoke about things like improved fan zones, and community events that have made fans closer to F1.
We obviously had success with Netflix, but we’ve also had success in opening up F1 in many other ways, whether it be social media, whether it be bringing drivers to race fans on Twitch, to fan experience zones, to fan zones, really changing the perspective on how the sport is done.
Greg Maffei during the investors call on Monday
The American later added how Liberty Media has improved interactiveness between the drivers and fans of the sport. He concluded by speaking about how the Colorado-based group will try to follow a similar pattern to increase MotoGP’s presence worldwide. The upcoming months will be fascinating from the point of view of the Moto GP fans.
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Aaryaman Roy Moulik
(184 Articles Published)