Rihanna’s $25 million worth boyfriend ASAP Rocky becomes creative director of Puma and F1 collaboration

The limited collection offers a sneak peek of 2024's F1 race-inspired capsules.

Rihanna’s $25 million worth boyfriend ASAP Rocky becomes creative director of Puma and F1 collaboration

Rihanna and ASAP Rocky (Via IMAGO)

Music sensation, Rihanna‘s boyfriend, the multi-talented rapper and designer A$AP Rocky, has made headlines with his recent appointment as the creative director for a groundbreaking collaboration between Puma and Formula 1. With an estimated net worth of $25 million, A$AP Rocky is already a prominent figure in the world of fashion, music, and culture. This new role further solidifies his influence and creative prowess.

In a recent announcement, A$AP Rocky shared his excitement with F1.com, saying: 

Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring.
YouTube video

A$AP Rocky, as the Creative Director for the PUMA x F1 partnership, is set to bring new ideas to the blend of sport and streetwear. This partnership follows PUMA’s recent deal with Formula 1, where PUMA is the exclusive licensee and trackside retailer at Formula 1 races. A$AP Rocky’s deep knowledge of fashion and cultural trends is expected to make a big impact on Formula 1’s growing audience.

FS Video

Notably, Rihanna had a successful collaboration with Puma as the Creative Director, launching the Fenty x Puma collection in 2015. Now, it’s A$AP Rocky’s turn to make his mark in the world of sports and style. It’s worth mentioning that Rihanna was dating the seven-time champion, Lewis Hamilton, during that time.

The inaugural glimpse of A$AP Rocky’s artistic contributions is slated for unveiling at the Las Vegas GP

A$AP Rocky’s creative partnership with PUMA is multifaceted. He’ll create special capsule collections that inspire PUMA’s seasonal designs. The first look at his vision comes during the Las Vegas GP weekend, with an exclusive PUMA x F1 collection. In 2024, expect more capsule collections during major F1 races.

A$AP Rocky with Puma
A$AP Rocky with Puma (Credits: About PUMA)

In 2024, A$AP Rocky will focus on Grand Prix races, beginning with the Miami Grand Prix. Collaborating with PUMA and Formula 1, he’ll design collections, curate race events, and serve as the creative marketing director. By 2025, he aims to expand his role, contributing to the entire PUMA x F1 product range, bridging streetwear and Formula 1’s world, and aiming for a broader audience.

A$AP Rocky’s new role as Creative Director will bring a fresh approach to the PUMA x F1 collaboration. Rihanna’s successful work with Puma adds even more creativity to this partnership. This mix of sports and style is set to create exciting new collections, exciting both fashion lovers and motorsport fans.

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