“We need to think big,” Stefano Domenicali claims F1 no longer competing with other racing series amidst rise in viewership
Stefano Domenicali asserts that Formula 1 is no longer competing with other racing series in terms of fans' attention.
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Stefano Domenicali (via IMAGO)
While there are multiple motorsport categories, such as Formula E, IndyCar, and MotoGP, Formula 1 stands out as the most recognized and popular racing series globally. F1’shigh-speed competition, and glamorous events attracts millions of viewers from around the world. It’s unique ability to blend speed with strategic team dynamics makes it a favorite among fans. This appeal leads to unmatched viewership figures and a passionate following that spans across continents. F1 CEO Stefano Domenicali thinks that the sport is no longer in competition with other racing series.
Since the Covid-19 pandemic and particularly 2021, Formula 1 has got massive recognition all over the world. They had an impressive global reach with an audience of almost 1.55 billion views throughout the season. Out of which the controversial Abu Dhabi GP alone attracted 108.7 million views. Since then the viewership has continued to grow and now it exceeds 2 billion.
F1 CEO Stefano Domenicali emphasizes the need for Formula 1 to think big and adapt to a changing entertainment landscape. Domenicali emphasizes that Formula 1 must adapt to a market with many entertainment choices, like movies and other sports. To stay relevant, F1 needs to be innovative and strong so that the viewership stays consistent.
We have to think big , we no longer believe we have to compete with other four-wheeled sports. We have to be strong in a market full of different offers. Our audience watches films and events and we are one of them.
Stefano Domenicali told BBC.
Dominicali mentioned that, for formula 1 to grow beyond just racing fans they need to attract both super fans and new viewers. Their goal is to achieve this plan to engage audiences using modern communication tools, such as social media and digital content. By understanding that fans enjoy a range of content, F1 can create engaging experiences that attract more viewers. This involves enhancing the viewing experience, introducing new technology, and offering more interactive and entertaining content.
We aim to involve super fans, but also those who have no idea what F1 is. We need to communicate with people, not only with the narrative, but also with the communication tools that are changing rapidly.
Stefano Domenicali said.
F1 CEO Stefano Domenicali wants F1 to be loved all over the world
Stefano Domenicali suggests improving F1’s viewership because he wants to make the sport inclusive and beloved all over the world. Domenicali emphasizes the need for Formula 1 to foster an environment where respect is paramount, particularly among competitors on the track. He asserts that drivers’ and teams’ behavior can serve as an example of sportsmanship for the wider world to follow. This call for respect might stem from recent controversies involving Max Verstappen, who faced punishment for his language used in the press conference over FIA’s swear ban.
I want to make sure that F1 is a very inclusive and loved platform all over the world, that entertains people and entertains those who are part of it. And on the track there must always be respect, because the challenge is that the world can learn from us how to behave.
Stefano Domenicali explained.
Stefano Domenicali aims for Formula 1 to match the success of sports like football and the NBA. The Netflix series ‘Drive to Survive’ has significantly boosted F1’s recognition. To build on this success, F1 should produce more series and documentaries that engage both new and existing audiences. This approach could make the sport incredibly exciting to watch and enhance its visibility and appeal in the entertainment world.
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