FC Barcelona sign a massive €280 million deal with Spotify to become the club’s main sponsor, Camp Nou renamed

FC Barcelona sign a massive €280 million deal with Spotify to become the club’s main sponsor, Camp Nou renamed

FC Barcelona reached an agreement with music streaming platform Spotify to become the club’s main sponsor for an agreed value of 280 million euros ($306.49 million).

According to the new deal, the Catalan club will have Spotify as its main sponsor and will carry the music streaming platform’s name on the shirts and stadium of the La Liga club. Spotify will replace Rakuten as the shirt sponsor for the next four seasons and will also replace Stanley on the front of Barca Femeni’s shirts.

FC Barcelona announced the much-awaited new deal on Tuesday by a statement on their website. The statement read:

FS Video

“FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and for the next four seasons. Spotify will also sponsor the training shirts beginning in the 2022/23 season for the next three seasons.”

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FC Barcelona’s stadium renamed to Spotify Camp Nou

The deal also included the renaming of the Camp Nou to Spotify Camp Nou. The companies also plan to use the stadium to promote the work of musical artists to the club’s television audience.

The FC Barcelona statement further read:

“Spotify and FC Barcelona will be working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world. As part of the collaboration, for the very first time in the Club’s history, the Stadium will be rebranded as Spotify Camp Nou. The vision for the partnership is to create a new platform to help artists interact with FC Barcelona’s global community of fans.”

The deal is expected to be a major boost for the Spanish club as they go through a weak financial period.

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