Tottenham Hotspurs on the verge of signing exclusive deal with Google over naming rights: Reports

Tottenham Hotspurs on serious talks with Google over naming rights

The highly regarded English Premier League team Tottenham Hotspurs is reportedly close to agreeing to a deal with the technology powerhouse Google for the naming rights of its opulent, state-of-the-art stadium, which cost £1 billion to build.

There have been speculations and reports that the naming right needs to be acquired since 2019 but there haven’t been any leads up until lately. The cutting-edge stadium is located at the top of White Hart Lane. However, it offers more confidence this time around that Tottenham might secure the name rights.

After several years of laborious construction and preparation, the stadium finally opened for business in April 2019. Daniel Levy, the club’s chairman, started seeking suitable sponsors, and Google was the best match they could make. The corresponding number has not yet been made public.

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Google’s involvement in the sports industry has also become clear in recent years, as seen by the multi-year sponsorship agreement it negotiated with the McLaren Racing Formula 1 team. Additionally, they have agreements and discussions with the NBA and MLB in the US.

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Will talks with Tottenham Spurs and Google proceed?

Tottenham Hotspurs on serious talks with Google over naming rights

According to some sources, Levy is reportedly holding out for an offer worth around £400 million for the naming rights to the Hotspurs Stadium. The stadium is also one of great importance including hosting the club’s matches for the English Premier League and the UEFA Champions League.

They also host the very reputed NFL, rugby league’s Challenge Cup Final, heavyweight boxing world title fights, and several large concerts. Any deal with Google could be a great one for Hotspurs and can help them prolifer. Fans eagerly wait for confirmation from the parties.

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