“Drive to Survive has had an incredible effect,” Stefano Domenicali as the epic battle of the fourth season looks set to premier
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Stefano Domenicali
Formula 1 had been on a downward slope and was slowly and steadily losing its touch with time. The organizers and CEO Stefano Domenicali had no answers to this problem which was bigger by the day before social media took over and also when OTT problems became more popular than going to a theatre when the pandemic started.
Formula 1 saw this as a huge opportunity to bolster their audience yet again. We all can agree that the business side of this show is really important to make money which in turn helps the organizers to invest and make the sport more exciting. SO, Drive to Survive was the perfect answer to all their problems as there was a mass audience already on Netflix for the organizers to capture.
Drive to Survive also initiated a huge fan spike in the enthusiastic ‘16-35‘ year old demographic. A research recently found out that 77 percent of the growth can be attributed to this group. Now, that a 24 year old has won a F1 championship is the cherry on the top for this series to show case.
Stefano Domenicali has admitted that Drive to Survive has helped Formula 1 increase awareness in the youth and will continue to do so
Drive to Survive has become an important tool for Formula one to reach to countries where the entry is difficult because of the competition with other sports. Last season will play a huge factor because of the drama it entailed and hence this epic battle which is set to premier needs to shine on the OTT platform for it keep acquiring fans.
Stefano Domenicali recently said, “There is no doubt that Drive to Survive has had an incredible effect, mainly on the new audiences, and also in other new markets like US for sure.”
“I think that it’s important for us to be with Drive to Survive, with our Netflix friends, up to the moment where we believe that we’ll make sure that it’s a differentiating factor.“
“If it’s becoming just a different way to speak about F1 without adding, or giving to the F1 platform any added value, maybe I think it’s better to renegotiate and see with Netflix.” As reported by motorsport.
Stefano Domenicali has definitely agreed to the fact that Netflix has definitely become a big part of the growth in spreading awareness mainly with the youth who have just started to watch the sport and hence they should continue with this.
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Shubham Bajpai
(776 Articles Published)