Anirban Lahiri caught in the latest truffle as Tug Of War continues b/w LIV Golf and the PGA Tour


Anirban Lahiri caught in the latest truffle as Tug Of War continues b/w LIV Golf and the PGA Tour

Anirban Lahiri

In the latest scuffle between LIV and the PGA, India’s top golfer Anirban Lahiri, who has been reeling in some losses ever since he jumped ship to the LIV Golf Circuit. Some major sponsors have left his side ever since he joined the Saudi operation in the world of golf.

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LIV Golf and PGA Tour have been involved in constant battles ever since the formers’ inception. The Saudi PIF-backed Golf Circuit has been the talk of the town owing to its attractive cash prizes and a different format involving team play that has been pivotal in luring some big names from the PGA Tour.

Also read:- LIV Golf’s impact apparent on PGA Tour as golfers all set to receive $500,000 base pay from 2023

Troubles starting to catch up to Anirban Lahiri

Anirban Lahiri
Anirban Lahiri

Anirban Lahiri received a $7 million payout just to join the LIV Golf Circuit. He got a logo too, the sponsor one which has some kind of recognition and delight, much to the players’ convenience. Such is the financial might of LIV.

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Anirban Lahiri had some excellent sponsors for him down the road. Hero MotoCorp, one of India’s automobile behemoths has been with Lahiri for a decade. Also, global payment settlement company Mastercard has been bankrolling Lahiri for three years now. Looks like headaches for Greg Norman aren’t going to stop anytime soon.

The Indian, 35 years of age was playing out of Florida since 2016 on the PGA Tour. He shifted allegiance to LIV Golf to play in the team event. Both sponsors of Anirban Lahiri that withdrew had some connections with the PGA Tour, the traditional golfing circuit.

Hero MotoCorp has Tiger Woods as his client, who everyone knows is a staunch opponent of LIV Golf. Also, MasterCard is associated directly with the PGA Tour as their marketing partner.

This inter-mingling of connections must have gotten the sponsors spooked as they stopped backing Lahiri, who looks like another casualty among these two mighty golf bodies.

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Also read:- Another star bows down to money power? PGA Tour’s Adam Scott now says LIV golf not “pure evil”

Also read:-War to follow? PGA Tour commissioner Jay Monahan says truce with LIV golf never possible amidst court drama

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