“I wouldn’t call it a financial crisis”, says Sourav Ganguly on the suspension of sponsorship with VIVO

“I wouldn’t call it a financial crisis”, says Sourav Ganguly on the suspension of sponsorship with VIVO

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IPL Trophy

The Board of Control for Cricket in India (BCCI), President Sourav Ganguly has said that the suspension of Indian Premier League’s (IPL) title sponsorship with Vivo cannot be termed as a financial crisis.

Ganguly also said that the suspension with Vivo is just a slight blip but the whole incident cannot be viewed as a financial crisis.

Also read: IPL receives Government permission to host the ‘IPL’ in UAE

Sourav Ganguly on the suspension of sponsorship with Vivo

BCCI President Sourav Ganguly

“I wouldn’t call it a financial crisis. It’s just a little bit of a blip. And the only way you can do it is by being professionally strong over a period of time. Big things don’t come overnight. And big things don’t go away overnight. Your preparation for a long period of time gets (you) ready for losses, gets you ready for successes,” ESPNcricinfo quoted Ganguly as saying during a webinar organized by Learnflix, an education app in India.

“You keep your other options open. It is like Plan A and Plan B. Sensible people and brands do it. Sensible corporates do it. BCCI, it’s a very a strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips,” he added.

BCCI and Vivo had announced the suspension of their partnership for the 2020 IPL on Thursday. The 2020 IPL set to play in the UAE from September 19 to November 10 running for 53 days.

The final will be played on a weekday, for the first time in IPL history.

Also read: BCCI officially suspends title sponsorship deal with Vivo for IPL 2020