Telecom giants Vodafone India and Idea Cellular – recently rebranded as Vi, became the co-presenting sponsors of the 13th edition of Indian Premier League (IPL) on Saturday. IPL 2020 or Dream11 IPL 2020 (for sponsorship reasons) will take place between September 19 and November 10 at the United Arab Emirates (UAE).
In an official statement, Vi stated that it has acquired the co-sponsorship rights of the live broadcast of T20 premier league which will take place in Abu Dhabi, UAE and will telecast on Star Sports network. The brand will leverage its association with the sporting event to enhance awareness, build relevance and engage with the audience.
“Vodafone and Idea have both associated with cricket on Star Sports in the past. We are delighted to have them on board yet again in their new brand identity as Vi, and as the co-presenting sponsor for the broadcast of Dream11 IPL on Star Sports. We believe that the massive reach of the Star Sports network will help them take Vi’s new brand identity and proposition to millions of viewers across India,” said Gautam Thakar, CEO at Star Sports.
Association with IPL 2020 will build awareness: Vi
“Our association with Dream11 IPL 2020 will provide Vi with an instant connect with millions of viewers. I am confident that this will not only help build awareness of Vi but also help in building relevance and customer confidence,” Kavita Nair, Chief Digital Transformation & Brand Officer at Vodafone Idea Ltd said.
Earlier, the cash-rich tournament hit a roadblock when Chinese mobile manufacturing giants VIVO opted to pull out as title sponsors for this season. VIVO faced a backlash on social media in the wake of the Galwan Valley clash, where 15 Indian soldiers were martyred.