Matteo Berrettini Confesses Wimbledon’s Objection Against Custom HUGO BOSS Look Amid Dress Code Policy

Former Wimbledon runner-up Matteo Berrettini‘s custom Hugo BOSS outfit failed to make the cut at the All England Club after officials ruled it wasn’t quite “white enough” to satisfy the tournament’s strict dress code. The Italian, who has been a Hugo BOSS brand ambassador since 2022, shared promotional photos of his Wimbledon outfit on Instagram, featuring a beige jacket. However, tournament officials did not permit him to wear it.

Among Wimbledon’s most enduring traditions is its iconic all-white dress code. Enforced with remarkable precision, the rule mandates that players wear almost entirely white clothing, with even minor deviations often deemed unacceptable, in keeping with the tournament’s historic standards. During his press conference, Berrettini was asked if he had the option to wear an outfit on court, to which he replied:

There was an option actually, but I got refused by Wimbledon. It was not white enough. It was a little bit off-white. Then on the colour, it was a little bit brownish. I seen it once, so there was an option, but they didn’t let me do it. It’s okay. . . you could see it actually on my social media. I posted about it. I did a shooting with that. Yeah, unfortunately I couldn’t go on court with that.

Wimbledon didn't allow Matteo Berrettini's custom HUGO BOSS look because it breached the all white dress code pic.twitter.com/6UrxLh66Hx

— Tennis Weekly Podcast (@tennisweeklypod) July 3, 2026

Several players have showcased custom looks at SW19 this year. American star Taylor Fritz sported a white Hugo Boss blazer-and-trousers ensemble, while 24-time Grand Slam champion Novak Djokovic arrived in a bespoke Lacoste blazer. Four-time Grand Slam champion Naomi Osaka also made a statement with a ‘Kill Bill’-inspired kimono.

Wimbledon’s strict all-white dress code

First held in 1877, the Wimbledon Championships is the oldest Grand Slam tournament. The event is steeped in long-standing traditions, none more iconic than its strict all-white dress code. Every player competing at the tournament is required to wear all-white, or almost entirely white, attire—a rule that has been in place since 1963, when the tournament formally introduced its first dress code.

The tournament’s strict dress code has not been without controversy. Andre Agassi, known for his flamboyant and expressive on-court style, famously boycotted Wimbledon for three consecutive years because of his opposition to its all-white dress code before returning to capture the title in 1992.

Even Roger Federer came under scrutiny in 2013 for wearing white Nike shoes with orange soles, prompting tournament officials to ask the Swiss tennis legend not to wear them again. In 2023, the All England Club eased their rule to allow for dark undershorts for female players, addressing concerns about menstruation.

Matteo Berrettini will meet Grigor Dimitrov in the third round at Wimbledon

Matteo Berrettini came from a set down to claim his first-round win against Stan Wawrinka at Wimbledon. The 30-year-old then defeated No. 20 seed Arthur Fils in four sets to set up a third-round clash against Grigor Dimitrov. The pair are tied 1-1 in their head-to-head, having last met in 2019. This will mark their first meeting on grass. The winner of their upcoming match will meet either Zizou Bergs or home hope Arthur Fery in the fourth round.

Dimitrov, who received a wildcard into this year’s tournament, will be hoping to redeem himself after his heartbreaking mid-match retirement in 2025. The Bulgarian was leading eventual Wimbledon champion Jannik Sinner by two sets to love before an injury forced him to retire from the match.

Also Read: Stan Wawrinka Reveals Matteo Berrettini’s Incredible Gesture After Their Titanic Wimbledon Encounter