Chase Elliott signs multi-race sponsorship deal with new NASCAR broadcaster
Chase Elliott will race for three events in the 2025 season before the mid-season with Amazon Prime as the sponsor.
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Chase Elliott (Via Imago)
The 2025 NASCAR Cup season will mark a new chapter in the history of the sport with the new broadcasting deal kicking off. It will mark the streaming debut of the Cup series, with Amazon Prime and HBO Max set to stream five races each in the mid-season. Hendrick Motorsports and 2020 Cup champion Chase Elliott seem to be the side that has benefited the most from the deal.
They have recently announced that Amazon Prime is set to be the No:9 team’s primary sponsor for the races next season. This deal will ensure they will have proper advertising before the five races get streamed via their service platform. The streaming service team is excited about the prospects of the new signing and their debut with NASCAR.
We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025. It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can’t wait to see the No. 9 Prime Video team in action as we approach our streaming debut.
Stacey Rosenson, Head of U.S. Sports Marketing of Prime Video, said via a statement.
Chase Elliott is also excited about the new partnership they have signed with the tech giants. He sees it as a perfect alliance, owning their common goals around ten sports, and is looking forward to the opportunities Amazon Prime can offer NASCAR.
It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team. They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.
Chase Elliott said.
Rick Hendrick shared his verdict on the new deal
For HMS’ Hall of Fame boss Rick Hendrick, the new deal is a special opportunity to build something long-term in the sport. He also exclaimed that his team fully supports the efforts of Amazon Prime to give world-class broadcasting of the NASCAR Cup series races in the coming season and beyond.
Welcoming Prime Video to our team is a proud moment. They’ve committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans. Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years.
Rick Hendrick said.
The comments from everyone involved in the sponsorship deal show how much time, money, and resources are being invested into NASCAR’s streaming service debut. It would be interesting to see how these deals will inspire changes and benefit the sport as a whole.
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Justin P Joy
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