$500 million worth snack company reportedly set to become new title sponsor of Talladega’s Spring Cup race
Talladega’s NASCAR Cup Series race as the title sponsorship deal with GEICO has come to an end in the 2024 season.
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GEICO 500 NASCAR Cup Series (Via IMAGO)
The Talladega Spring race is one of the most significant events in the NASCAR Cup series schedule. It has long been a playoff deciding race, with the track demanding luck, talent and perfection from the drivers. This much different from Daytona or the new Atlanta, where luck can be a much bigger factor.
The legacy of the race makes it one of the biggest attractions for sponsors investing in the sport and a new NASCAR partner is set to enter the scene from 2025. The current title sponsor of the race GEICO, which is also the official insurance of the sport, has let the current deal to expire, allowing a new partners entry.
Top American snack company, Jacks Links, famous for their beef jerky and other protein snacks is ready to take over the title sponsor role as reported by Sports Business Journal. The report was made by Adam Stern, who is known for breaking major business-related news in the sport.
@JacksLinks will become the new title sponsor of Talladega’s spring NASCAR Cup Series race in 2025, replacing @GEICO.
Adam Stern reported on X.
.@JacksLinks will become the new title sponsor of Talladega's spring NASCAR Cup Series race in 2025, replacing @GEICO. pic.twitter.com/uctpgLnBeF
— Adam Stern (@A_S12) October 4, 2024
Kyle Busch proclaims Talladega as more mentally taxing race
Superspeedway racing is always the most difficult events for the NASCAR drivers as they have to vigilant all the time and a small mistake will cause big wrecks. But according to two times Cup champion Kyle Busch, its more mentally demanding for the drivers as they are always on the edge regarding decision making about fuel saving, racing line and more.
I would say the racing at Daytona International Speedway and Talladega Superspeedway is more mentally taxing than physically demanding. The mental aspect comes in with riding in line, saving fuel, and paying attention to everything going on around you while you’re trying to make the right moves.
Kyle Busch said.
The race at Dega this weekend is much important for Kyle Busch than any time before. It’s probably the lasty chance he got keep his 19-year win streak alive as the remaining races are expected to be really tough for his team to compete for wins.
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Justin P Joy
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