Joe Gibbs Racing is making a whopping $29 million in sponsorship revenue per car

NASCAR is the premier stock car racing series in the world and is considered among the biggest motorsports series in the world. This attracts a lot of sponsorship into the sport, from manufacturers are well as firms wants to advertise themselves to the vast amount of racing fans in the US as well as around the world.

A recent report published by the GlobalData Plc, one of the leading data analysis companies in the world, gave a detailed picture of the sponsorship deals around the sport. They revealed the massive sum paid to the sport and the teams by every top sponsor to their respective partners. This helped them to determine the team that has the biggest sponsorship revenue.

The reports suggest that despite being the second-best team in the sport behind Hendrick Motorsports, Joe Gibbs Racing, owned by NFL Hall of Famer Joe Gibbs makes the most revenue per car. They stack up over $29 million in revenue from sponsorship per car a year. HMS doesn’t come second as well, with the spot being occupied by Ford giants Team Penske Racing.

According to GlobalData, Joe Gibbs Racing has the largest team revenue per car, with an estimated $29.02 million in sponsorship revenue per car. Its largest deal is with car manufacturer Toyota as the official supplier for the 2024 season. Team Penske ranks second, with its largest deal with Ford, also its car supplier.

The tirereview.com reported.

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The reports also revealed the biggest sponsorship deals associated with the sport

At the top it’s the deal NASCAR has with its tier supplier Goodyear that is worth $25 million and in seconds it’s Xfinity which is the title sponsor of the second-tier championship, the Xfinity Series. They spend over $20 million a year in the sport.

The third biggest deal belongs to Chevrolet, who has the most teams and the biggest influence in the sport, with deals worth over $17.75 million. Toyota comes fourth with a them having deals worth over $17.25 million. Surprisingly the third manufacture of the series Ford is not in the top-5.

Ford with their $15.50 million spending ius placed at 6^th behind Coca-Cola that spends over $15.75 million, with their team sponsorships as well as race title sponsorship. The other firms in the top-10 are Busch, GEICO and Credit One Bank with $15 million spending and at 10^th its Mobile 1 that sponsor multiple teams.

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