Kevin Harvick Declares RAM Chose “a Great Time” to Come into the Truck Series

Ex-NASCAR Cup Series champion Kevin Harvick has shared his thoughts on RAM’s 2026 Truck Series return announcement.

Kevin Harvick Declares RAM Chose “a Great Time” to Come into the Truck Series

Kevin Harvick (Via @KevinHarvick/X)

After 13 years awa from the sports, iconic brand RAM announced their return to the third division of NASCAR, The Craftsman Truck Series from the 2026 season. They will become the fourth manufacturer in the series alongside the big-3 of Chevy, Ford, and Toyota. 2014 Cup Series champion Kevin Harvick has given his verdict on the latest announcement.

In the latest episode of the Happy Hour podcast, Kevin Harvick admitted that he finds it really interesting to see the OEM back in the series as they have always been a huge part of the fourth division for many years, making them a proper NASCAR brand. According to the reports that comeback will happen, with viral YouTuber/ ARCA part-timer, Cleetus McFarland as one of their drivers. The racer/brand ambassador will give brand a lot of limelight.

It’s really neat to see RAM come back to the Truck Series. They were always such a big part of the NASCAR Craftsman Truck Series and everything that happens and has happened with it through the years. So, they just, I mean — it’s just NASCAR. They’re just a NASCAR brand. I don’t know why they ever left. 13 years ago. I’m happy that they’re back.

Kevin Harvick said via Happy Hour podcast.

The KHI boss, who previously has been part of the Truck Series as a team-owner, is very intrigued to see which teams will leave their current deals with existing OEMs and join RAM. There will be a lot eyes on the team with the marketing over the comeback, hence it would important for them to have the right crew to lead them.

I can’t wait to see who their teams are going to be in the Truck Series. I think it will be very interesting to see that play out. Maybe they’ve already got them picked. But building these programs is always intriguing.

Kevin Harvick added.

In the same conversation, Harvick asserted that the team chose the right moment to return to the series, as they are now using spec engines and they don’t have to worry about developing them. The team hence can shift the focus to finding aero-advantage with the Truck design, making it’s a simple but solid starting position for them.

It’s a great time to come into the Truck Series, because of the spec engine. You don’t have to develop an engine. You basically are going to develop the aero side of things with your body. It’s a lot simpler to get started in the Truck Series.

Kevin Harvick asserted.

Kevin Harvick shared his thoughts on RAM coming into Cup Series

The veteran feels that RAM return to the third division is a start for them to eventually make Cup debut and believe having them in the premier division will make the current OEMs better. They will be forced spend more money on resources that will result in overall growth in the garage. The team owners will have the opportunity to attract more sponsors as well, when they The start getting more funding from other teams.

Kevin Harvick
Kevin Harvick (Via IMAGO)

To have them back in the Cup Series is going to make it better for the Toyota, Chevy and Ford teams, because those manufacturers are going to have to lose some people…They’re going to have to either keep spending the same money with less teams, or spend a little bit more money. So, as a team owner in the past, when more manufacturers compete, the better it is for the team, because you get more funding, which means you can sell the sponsorship for less.

Kevin Harvick added.

The comments from Kevin Harvick seems to show the overall confidence about the series as whole that has developed in the community since the RAM announcement. This might inspire more OEMs like Dodge and Honda, that has been flirting about an entry into the sport, to make the move sooner than later.

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