Hendrick Motorsports signs multi-race sponsorship deal with tech giant HP

Hendrick Motorsports signs multi-race sponsorship deal with tech giant HP

Noah Gregson (No:48) and Chase Elliott (No:9) at Talladega

Hendrick Motorsports has announced the signing of a multi-year corporate sponsorship deal with teach giants Hp Inc. The iconic hardware and software brand will join hands with the top-heavy team on the grid for the playoffs.

The 14- times cup champions, who are aiming for a third consecutive cup championship this season, will be heavily favored by the partnership. The team will be hoping to take advantage of the technological and analytical tools HP brings to the team.

The HMS pit crew will feature high-performance workstation laptops, desktops, displays, and solutions from the coming playoff races. The pit crew equipment will also feature the ‘Z by HP logo’ as part of the deal.

FS Video

Also read: Dale Earnhardt Jr. opens up about concussions and offers a unique tip for drivers to protect themselves

Find out what Hendrick Motorsports and HP officials had to say about the new partnership

Hendrick Motorsports
Jeff Andrews

HP general manager and global head, of Advanced Compute and Solutions, Jim Nottingham expressed excitement about the HMS deal. He pointed out that HP hopes to give the already proven winners HP an edge over rivals with their complex data analytic systems.

“Z by HP delivers high-performance technology solutions for the most demanding professional workflows, and it’s exciting to work with Hendrick Motorsports, a proven winner in the NASCAR Cup Series. We want to provide Hendrick Motorsports with the competitive edge to win by helping turn complex data into actionable insights,” Jim Nottingham said.

YouTube video

Hendrick Motorsports president and general manager, Jeff Andrews said that they are thrilled to welcome  HP to the HMS family. He added they are looking forward to winning races with HP. Andrews pointed out that they have gained access to some of the most powerful technology available anywhere with the deal. It’s going to help the team, big time.

“We’re thrilled to welcome HP to the Hendrick Motorsports family, and we look forward to winning races with this world-renowned brand. Our team now has access to some of the most powerful technology available anywhere, and we can’t wait to share the HP story with millions of NASCAR fans,” Jeff Andrews said.

What are your thoughts on the HP-HMS partnership?

Also read: ‘Sadly, this sport becomes more of a joke every week,’ NASCAR Twitter reacts to William Byron’s Texas penalty amendments

Also read: Michael Jordan’s financial advisor calls out NASCAR’s ‘broken economic model’, and demands a sustainable change