Kevin Harvick’s  $116 billion worth sponsor, Anheuser-Busch, honors the SHR legend with a massive tribute

Kevin Harvick started a race for the final time in NASCAR last Sunday at Phoenix.

Kevin Harvick’s  $116 billion worth sponsor, Anheuser-Busch, honors the SHR legend with a massive tribute

Kevin Harvick (Via IMAGO)

Stewart Haas Racing Kevin Harvick retired from NASCAR following the 2023 Cup finale. He is set to venture into the world of broadcasting as a race analyst with Fox Sports. He will featured in the NASCAR races that Fox will stream alongside Mike Joy calling the races, giving a unique perspective to the fans.

Harvick is one of the most respected drivers in the garage. He came to the premier division, replacing Dale Earnhardt after his tragic death at the 2001 Daytona 500. Harvick justified his call from his first season at RCR and later became a cup series champion with SHR. He was, according to Denny Hamlin, the last legacy driver of the sport.

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The 2014 champion announced coming into the season that he would be retiring, and the whole season featured some unique gestures of tributes for him. Harvick’s long-time sponsor, Anheuser-Busch, has taken this to another level. They have announced that the NASCAR Legends face and a 4Ever design will be featured in one of their finishing tank at the St. Louis brewery.

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The Multinational beverage giants, with their gesture, are not only honoring the racing legacy of the driver, but they are also honoring the dedication he has over the years shown towards representing them on the track. The tank is at the very last part of the brewing process; hence, it matches the Closer moniker of Harvick.

There were some interesting Kevin Harvick tributes throughout this season

While Anheuser-Busch hit the homerun with their tribute, there were other gestures as well that deserve recognition. This includes tracks, renaming roads and turns in the name of the Ford driver, and hosting special pre-race ceremonies.

Kevin Harvick (Via IMAGO)
Kevin Harvick (Via IMAGO)

The Phoenix Raceway had something impressive up their sleeves. It was the track where Harvick won his only Cup title. To honor him, they named the Cup playoff race their #4Ever 400. His car for the season finale had the Harvick name as the paint scheme instead of the primary sponsors. SHR released a lot of content recalling the legacy of Harvick as well.

All these gestures represent the level of love and respect the NASCAR nation has for the 61 times Cup race winner. The drivers didn’t hesitate to show their love to him before the race with a standing ovation and after the race by joining him.

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