Kyle Busch admits he ‘HATES’ the decision to cease operations of Rowdy Energy drinks

Kyle Busch has pointed out that Rowdy Energy might return in a different form.

Kyle Busch admits he ‘HATES’ the decision to cease operations of Rowdy Energy drinks

Kyle Busch (Via IMAGO)

It was recently announced that two-time NASCAR Cup Series champion Kyle Busch’s energy drink company, Rowdy Energy, will cease its operation. The decision was made because of stalled revenue generation and legal trouble. The team firm found itself over the presence of preservatives in the product.

The energy drink company began in 2020, with Busch’s nickname given to the brand. In year one, they made $1 million in revenue and ten times more the next season. But headwinds in the market were too strong for them to survive and thrive. Busch has publicly discussed the decision while talking to the media during the NASCAR production days.

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After admitting that further investment in the company would have been a bad business decision, he hates the call. He pointed out that he wanted the venture to work out as it was successful among the masses. Busch also confirmed that he might do something for the Rowdy Nation.

I hate it. I wanted that to really work and be something and heard all about Rowdy Nation telling me how great it was and how much they enjoyed it. You never know, maybe we’ll try something else down the road.
Busch told Fox Sports (H&T: On3.com)..

Kyle Busch admits that it wasn’t worth putting more money into the venture

Before giving the ‘hate the decision verdict. Busch admitted that letting go of the company was the right business call as it wasn’t worth putting more money into the venture. He pointed out that the company closed the shop after failing to generate enough sales to keep it afloat.

Kyle Busch (Via IMAGO)
Kyle Busch (Via IMAGO)
Similar to KBM and Rowdy Manufacturing and stuff like that, those companies were sold, but Rowdy Energy just kind of shut down and closed shop. Unfortunately, it just didn’t work out, we didn’t get the rebuys and the resales of everything to keep it on the shelves. So, it wasn’t worth putting good money to bad and made the business decision to let it go.

It wasn’t the only hard decision made by Busch. He also sold his Truck Series team, KBM, to Spire Motorsports in a multimillion-dollar deal. Spire bought KBM’s race shop as part of the expansion of the Chevy team, while Busch sold the team to downsize his operations and spend more time with his family.

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