Kyle Busch claims NASCAR’s $7.7 million worth new TV deal with four broadcasters ‘won’t be hard’ to manage for fans

Kyle Busch claims NASCAR’s $7.7 million worth new TV deal with four broadcasters ‘won’t be hard’ to manage for fans

Kyle Busch (Via IMAGO)

Last year, NASCAR signed a new TV deal for seven years with four broadcasting partners. The $7.7 billion deal will be effective from the 2025 season, as the deal with NBC and Fox is set to end this season. One of the primary concerns fans have raised about the new deal is the issues that could arise from having four different broadcasters streaming the race in a year.

The 2024 season is divided into four sets. The first 14 races of the season, including the Daytona 500, will be televised by Fox Sports. The next five races will be streamed on Amazon Prime, NASCAR’s first streaming partners. TNT has the right to stream the next five races of the season before NBC takes over for the coverage of the last 14 events.

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While talking about the same, Two-time NASCAR Cup champion Kyle Busch pointed out that he doesn’t see this system becoming tough for fans to enjoy, as in the 90s, similar multi-channel broadcasting was successful for the sport. He believes that the existence of sophisticated technologies now will make it easy to navigate.

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Somebody put out a post of 1995, all the different broadcasts and switching every week and all that. I saw that, where it’s like, I don’t remember it being that bad, but yeah it was pretty bad. But with access this day and age, it’s not that hard. Come on, we’re all much more sophisticated than we were in the 90s of looking through the TV Guide.
Busch said via PRN’s Garage Pass.

Kyle Busch sees the new TV as interesting

Ahead of delving into the issue of management and navigating the streaming services to watch the race, Busch highlighted the importance TV audience in the sport. He admitted that TV runs NASCAR and added that he finds it interesting to have multiple broadcasting partners.

Richard Childress with Kyle Busch
Richard Childress with Kyle Busch (Credits: Motorsport.com)
It’s all about the financials, right? TV runs our sport, live sports is where it’s at. It’s interesting though that you have the different partners now.

While Kyle Busch does have a point about the technology becoming sophisticated to easily overcome the issues of having four different broadcasters, the fans have genuine concerns. Most casual fans enjoy consistency over where they can watch races, and when it isn’t there, it might make them miss races.

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