“Sh*t looks like a cruise line logo” – $5 billion worth Los Angeles Clippers new logo unveiling massively trolled by NBA fans online
The Los Angeles Clippers revealed a new logo and jersey design for the first time since the 2015 redesign.
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The Los Angeles Clippers announced their new jersey and logo which they will be using from next season onwards (Image via LA Times/LA Clippers/X)
The Los Angeles Clippers are gearing up for a transition to establish themselves as a premier franchise in the NBA. Their first step was to build a new stadium to move out of the shadows of their illustrious neighbors. They unveiled their second step yesterday by releasing the first images of their new logo and jersey designs. Basketball fans, however, trolled the Clippers’ latest attempt at a new identity.
The Los Angeles Clippers announced through their official media channels that from next season onwards, they will be donning a new logo and jersey design. The new logo is a stark departure from the Clippers logo fans have been used to for the past nine seasons. The font used on the jerseys is a homage to the Clippers logo used before the 2015 redesign.
The new jersey designs are more classic than building on the more modern designs used currently. Fans were not sure whether the new designs suggested progress.
Since billionaire Steve Ballmer bought the Los Angeles Clippers in 2014, he has focused solely on turning the franchise around. His bold moves to bring former Los Angeles Lakers legend Jerry West into the front office surprised everyone. His insistence on signing the best led to Kawhi Leonard, Paul George, Russell Westbrook, and more recently, James Harden joining Ty Lue in the team.
Ballmer’s efforts see the Clippers as one of the best teams this season. The new arena being built in Inglewood along with a redesign of the branding are steps. Now if they just manage to win their first championship, Balmer would have achieved what he set out to do.
Fans troll the Los Angeles Clippers for their redesign
Anyone who watches basketball knows that the Los Angeles Clippers are vying to create an identity of their own. The Clippers are doing everything to change the narrative of being the smaller Los Angeles team. But this new redesign has brought out trolls from fans. They are unsure what the Clippers are trying to achieve with these designs.
Hence, as soon as the Clippers revealed photos of their new logo and jersey designs, fans did not wait to give their two cents. Consequently, social media is strewn with trolls against the Clippers’ efforts. Check out some of their reactions below;
The Los Angeles Clippers have the right intentions. They do want to create their own identity, far away from their illustrious neighbors. However, this attempt led fans to think the Clippers need new faces to take them in that direction.
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Joseph Varghese
(2339 Articles Published)