Michael Jordan and Nike went from $3 Million in 4 years to $3 Million in every 5 hours
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Michael Jordan
Michael Jordan is undoubtedly the most ideal player for majority of the modern-day players. Not only on the court, but also off it, His Airness has made a humungous name for himself, which only goes onto his dominance in the sporting world even after retirement. One of the biggest brands who have made the most out of Jordan’s popularity has been Nike.
Having a different range of products with his own name, Michael Jordan’s Nike’s merchandise is not only one of the world’s most expensive products but even have a stature of their own. Go around any big city and chances are you will find someone rocking Air Jordans. It has undoubtedly embedded itself in the world of fashion. This definitely adds on the revenue-end of the brand.
Michael Jordan’s presence makes Nike one of the most profitable brands
Even the mere mention of the brand on Jerseys has helped push sales. Moreover, as the popularity of streetwear and sneakers grow the revenue will also skyrocket.
To justify the same claim, the meteoric rise of the brand is nothing short of instrumental. In the first year, the shoe was so popular it sold $126 million in the first year alone.
Although Michael Jordan has hung his shoes, yet the 59-year-old has no lesser influence on the audience which still adore him. Just like his days on the court, the Jordan-Brand also represents luxury, which perhaps is one of the biggest reasons why the merchandises have been able to capture such a huge chunk in the fashion market.
That being said, Nike has been able to lure of the biggest names in the sporting world in its roster, and is surely making the most out of it. Furthermore, the journey from low and modest targets of $3 million in four years to hit the same number every 5 hours is beyond anything Nike could have dreamt of.
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Yakshpat Bhargava
(3989 Articles Published)