Steph Curry beats LeBron James in team ownership race, joins Tiger Woods’, Rory McIlroy’s EXCITING new league as owner

Warriors' guard Stephen Curry has partnered with Avenue Capital Group CEO and Chair Marc Lasry to buy the San Francisco TGL golf team.


Steph Curry beats LeBron James in team ownership race, joins Tiger Woods’, Rory McIlroy’s EXCITING new league as owner

Stephen Curry, LeBron James, Tiger Woods and Rory McIlroy (via IMAGO)

Golden State Warriors talisman Steph Curry has partnered with Avenue Capital Group CEO and Chair Marc Lasry to buy the San Francisco TGL golf team and joins golf Legends Tiger Woods and Rory McIlroy’s new league as the owner. This action marks Curry’s noteworthy entry into the sports ownership scene and coincides and with LeBron James’s active pursuit of ownership of a Las Vegas-based NBA team.

Warriors’ superstar Curry has secured ownership of the San Francisco TGL golf team, potentially outpacing his peer and rival in the NBA realm, James in the ownership race. James has been trying very hard to own an NBA franchise, particularly from Las Vegas.

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Renowned for its cutting-edge gameplay and tech-forward philosophy, the TGL golf league has drawn the attention of major investors. Curry’s foray into this field heightens the rivalry between him and James, giving their friendly rivalry a new facet. Curry’s ownership of TGL highlights the league’s expanding impact even further as 24 PGA Tour players commit to the league’s debut season.

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While James continues to pursue his dream of NBA team ownership, Curry’s quick and strategic move into the world of golf ownership suggests he might have emerged victorious in this particular race, solidifying his status not just as an NBA superstar, but also as a shrewd entrepreneur in the realm of sports ownership.

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LeBron James and Steph Curry poised to pocket $230 million from Top 15 NBA players’ collective $1 billion earnings, reports say

Current faces of the NBA franchise, LeBron James and Steph Curry are expected to earn a combined salary of more than USD 225 million in the 2023–24 NBA season, according to Kurt Badenhausen of Sportico. With a salary of USD 47.6 million and USD 80 million from endorsements, James, who is predicted to be the highest-paid athlete, will fetch an astounding USD 128 million. Curry, on the other hand, is expected to earn about USD 101.9 million, of which USD 50 million comes from sponsorships. Among the well-known brands that Curry has endorsed, include Under Armour, Chase, Nissan, Sony, JP Morgan, and Rakuten.

LeBron James and Stephen Curry. (Credit- San Francisco Chronicle)

Most importantly, about half of the athletes’ earnings will come from hefty endorsement contracts. James and Curry have ventured into media, liquor brands, and sports club ownership in addition to their positions on the court.

These numbers, in particular, show how pay in the NBA has increased dramatically, surpassing those in other major North American sports organizations. The NBA’s current financial environment is highlighted by superstars like Damian Lillard, Anthony Davis, Devin Booker, and Nikola Jokić, who earn yearly salaries exceeding USD 55 million. These players’ income streams go much beyond their athletic achievements.

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