“That’s just exploitation” – NFL Commissioner Roger Goodell defending Sunday Ticket’s outrageous price by calling it ‘premium product’ doesn’t sit well with fans

Sunday Ticket holders have filed an antitrust lawsuit against the league for increasing the prices.


“That’s just exploitation” – NFL Commissioner Roger Goodell defending Sunday Ticket’s outrageous price by calling it ‘premium product’ doesn’t sit well with fans

NFL Commissioner Roger Goodell (Image via Imago)

The NFL is seeing an increase in viewership ratings as the league’s popularity continues to grow. Seeing this growth, the league, under the guidance of Commissioner Roger Goodell, has increased the prices of Sunday Ticket. But that has led to fans filing an antitrust lawsuit against Goodell and the league. But what Goodell said to defend those prices did not sit well with fans.

The Associated Press covered the anti-trust lawsuit hearing that took place on Monday in a federal court in Los Angeles. While being on stand for nearly 4 hours, Roger Goodell said some words to defend the increased prices which has caused some stir on social media.

We have been clear throughout that it is a premium product. Not just on pricing but quality. Fans make that choice whether they wanted it or not. I’m sure there were fans who said it was too costly.
Roger Goodell said

This admission from Commissioner Goodell suggests that the league is not about to back down from reducing Sunday Ticket prices. Rather, they feel that the product is premium enough to warrant those prices.

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Roger Goodell was clear that customers can decide to not purchase the packages at those prices. But if they did, they are sure to get their money’s worth of entertainment.

The NFL is close to breaking viewership records, which is why they took the decision to expand to streaming services and other forms. All in a bid to increase the audience and, subsequently, the marketability of the game.

Fans not happy with Roger Goodell’s stance

Fans of the sport were not happy once the Sunday Ticket increased prices to watch games. The diversion of the broadcasting rights to particularly streaming service providers has forced fans to buy additional subscriptions. Effectively increasing costs per consumer. This stance from Roger Goodell has reinforced the fact that the league cares more about its income.

Dallas Cowboys owner Jerry Jones also took the stand in the Antitrust lawsuit trial
Dallas Cowboys owner Jerry Jones also took the stand in the Antitrust lawsuit trial (image via Imago)

Therefore, fans had to vent their frustrations hearing these words coming out of the Commissioner’s mouth. They took to social media to express themselves. Check out some of those reactions below;

If the NFL loses the antitrust lawsuit, the jury could award the plaintiffs anywhere between $7 to $21 billion. But Goodell seems to be confident of their services even if fans want to pay less.

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