Deion Sanders wishes he had more privacy with Colorado in his debut season as head coach

Head coach Sanders believes the pressure of the spotlight will help the team in the long run.


Deion Sanders wishes he had more privacy with Colorado in his debut season as head coach

Deion Sanders (Via KXAN)

The thing about being famous is all eyes are on you. However, it becomes pretty overwhelming sometimes. Just like it has for Deion Sanders in his first year as Colorado Buffaloes head coach. As Coach Prime joined Colorado, he is amongst the most talked-about sports personalities, however, his team had a colorless 4-8 record.

When he decided to leave Jackson State and join Buffaloes, Sanders brought along his sons Shilo and Shedeur. However, he truly had a rollercoaster year with Buffaloes’ poor record, his struggle with painful blood clots in his feet and thigh, the drama around his attempt to ranking his sons, and the most recent split with his long-time fiancée Tracey Edmonds.

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And all of this will feature on the second season of Prime Video’s documentary series, Coach Prime, as part of his debut season with Buffaloes. Interestingly, the head coach isn’t that affected by the attention and he hopes the same for his players as they get a crucial lesson out of all this, he told People magazine:

You always wish that you had a little more privacy, but the same thing that makes you shine will show your blemishes.

He added further:

So, you've got to take the good with the bad. You can't just want everyone there when the hype machine is rolling, you have to understand there's another side to this.

Even though Prime Video’s cameras are rolling some of the most vulnerable moments of Colorado, head coach Sanders believes the pressure of the spotlight will help the team in the long run.

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Sanders shared that every high school or college football athlete desires the hype and attention that comes around sometimes. However, not everyone knows “how to handle it at that moment.” The Buffalos’ head coach believes with the spotlight, also comes criticism when an athlete does something wrong:

You are not just going to shine. When you do something wrong, that's going to be illuminated, as well.

Deion Sanders urged fans to have hope

Regardless of how the season went for the Buffaloes, the head coach is still proud of his team, as he said in a recent conversation with People magazine. Instead of focusing on where the team went wrong or how inadequate they performed, Sanders highlighted the good aspects, which brought a ray of hope for the future and the merchandise sales boost.

Deion Sanders hugging his son
Deion Sanders hugging his son (Via The Nation)

Sanders said:

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It was a tremendous season of hope, and that's what we instilled, not just about the game, but we took the hope that we had for the season and funnelled it to you in some aspect of your life.

Addressing the fans, Coach Prime urged them to have the same hopes that the Buffaloes have for the future.

As for the merchandise sales, with head coach Sanders, there has been a 1220% increase in sales and around 40% boost in out-of-state applications, according to Front Office Sports.

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