Nicholas Latifi Net Worth, Endorsements and Formula One salary, and much more


Nicholas Latifi Net Worth, Endorsements and Formula One salary, and much more

Williams Racing's Canadian racing driver Nicholas Latifi

Age26
OccupationFormula 1 Driver
Net Worth$1.5-2.5 million  
Formula 1 Salary$1 Million
Marital StatusNot Married
ResidenceToronto, Ontario
NationalityCanadian
Updated2022

Williams driver Nicholas Latifi’s fame in the 2021 F1 season had nothing to do with his racing skills on the contrary he topped the headlines for his mistake that cost Lewis Hamilton a record 8th  record world title. Nicholas Latifi crashed out on the 54th lap of Abu Dhabi GP, the 2021 season finisher, which brought out the safety car and prompted a controversial unlapping decision from race director Michael Masi eventually giving Max Verstappen the chance to secure his maiden world title.

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Other than Michael Masi it was Nicholas Latifi who had to bear the heat from a section of fans who deemed the Abu Dhabi result to be unfair. He was constantly bullied on social media and even had death threats coming his way.

One of the main criticisms that come forth against Latifi was him being just a paid driver who bought his way to F1 and his performance on track in 2021 in an underwhelming car didn’t do him any good.  So how much does actually Nicholas Latifi is worth? and how much does he earn from his Williams contract? Let’s find out.

Nicholas Latifi Net Worth

Nicholas Latifi
Nicholas Latifi

Latifi’s Net worth is reported to be between 1.5 to 2.5 million adding his endorsement and F1 salary of 1 million he collects from Williams. But the Toronto native is part of father Michael Latifi, the Iranian-Canadian businessman who is the CEO and founder of multi-billion-dollar firm Sofina Foods which is estimated to have worth $2.7 billion. Michael Latifi also has a minor stake in McLaren which he bought for $270 Million.

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Nicholas Latifi Formula 1 Salary

Nicholas Latifi
Nicholas Latifi

Latifi moved up the F1 ladder in 2020 after he was promoted by Williams to drive for them thanks to his impressive 2019 F2 season which saw him finish P2 in the championship and the financial backing he was able to bring to the team via his father’s investments.

Nicholas Latifi is reported to have secured a $1 million worth contract extension with Williams-Mercedes which will end in 2022.

Nicholas Latifi Endorsements

Nicholas Latifi
Nicholas Latifi

Latifi’s Major endorsement deals are from his family-owned food processing firm Sofina which has a diverse portfolio of investment with presents in more than 40 countries.

Italian coffee roasting firm Lavazza who has distribution cater for consumers from more than 140 countries also promotes the Canadian.

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Nicholas Latifi family

Nicholas Latifi family
Nicholas Latifi family

Latifi is from a family of six which includes his father is Michael Latifi, an Iranian-Canadian businessman who is the CEO of Sofina Foods, Inc., and his mother, Marilena Latifi (née Russo), a Canadian-Italian who is part of the Saputo family which founded the dairy company Saputo Inc.

He has two brothers Mathew Latifi and Michael Alexander Latifi Jr. and a sister Soph Latifi

Nicholas Latifi Girlfriend

Sandra Dziwiszek and Nicholas Latifi
Sandra Dziwiszek and Nicholas Latifi

Though Nicholas latifi is quite successful in keeping his personal life away from the limelight he is believed to be dating Polish model Sandra Dziwiszek since 2020 June.

Sandra Dziwiszek works with an Italian modeling agency Pop Models Milano and has partnered with Vouge, London fashion week, Puma, and Wakeup Cosmetics in her career. But Modelling isn’t her primary occupation as she is also a useful Lawyer with a degree and master’s from London. She is also a successful pole vault athlete.

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Nicholas Latifi Charity Work

Nicholas Latifi
Nicholas Latifi

The Williams driver’s charity efforts are mainly done through their family-owned firm Sofina Foods’ humanitarian and community services initiatives. The Sofina Foundation, the Latifi family’s charity organization, focuses on supporting causes related to children’s issues in their home country Canada.

The family also funds the Sofina & Amici Golf Classic a single-day invitation Charity Golf tournament that has been conducted since 2008 in Eagles Nest Golf Club in Ontario. The event is claimed to have raised over $5 million since its inception and used it to support multiple children’s charities.

What is Nicholas Latifi Net Worth?

Latifi’s Net worth is reported to be between 1.5 to 2.5 million adding his endorsement and F1 salary

What is Nicholas Latifi Salary Cap?

The Canadian has a $1 million worth contract with Williams-Mercedes which will end at the end of 2022

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Who is Nicholas Latifi Dating?

Latifi is believed to be dating Polish model Sandra Dziwiszek since 2020 June

Who is Nicholas Latifi Teammate?

Thai-British driver Alex Albon will join Latifi in Williams this year following the departure of George Russell to Mercedes this season

What is Nicholas Latifi’s car number?

He droves the number 6 car in F1 which he claims to represent his birthplace Toronto, Canada. He used the same number in his F2 years also.

Which country Nicholas latifi represent in F1?

Latifi race under the Canadian Flag as he is a Canadian citizen but Latifi can also have Iranian or Italian Citizenship if he wanted to, as his parents are immigrants from Iran and Italy  

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Nicholas latifi’s sporting license?

The Canadian drives with an American Sporting license since 2020 after the Canadian National Sporting Authority ASN Canada FIA left the international racing body FIA.

How old is Nicholas Latifi?

The Canadian is 26 years old and was born in North York, Toronto on 29 June 1995.

Who sponsors Nicholas Latifi?

Latifi is backed by Italian coffee roasting firm Lavazza and Sofina a Canadian food manufacturing giant which is owned by Latifi’s father Michael Latifi.

Also read: Guanyu Zhou Net Worth, Endorsements and Formula1 salary, and more

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