Tennis star Rafael Nadal signs up a three year deal with Amstel Ultra Beer
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Rafael Nadal
Amstel ULTRA, the premium low-carb, low-calorie light beer, has signed World No.3, Rafael Nadal as their global ambassador for its growing lifestyle product offerings– Amstel ULTRA® and Amstel 0.0.
The celebrated Spaniard is already endorsing myriad brands over many sectors. However, this association with the beer brand will be his maiden one.
The partnership, through to 2024, will see Amstel ULTRA and Amstel 0.0 feature Nadal in a variety of global marketing activities.
Speaking on the signing, MALGORZATA LUBELSKA, SENIOR DIRECTOR INTERNATIONAL BRANDS & CRAFT said, “We are extremely excited to welcome Rafa to the Amstel family. Rafa is known not only for his incredible achievements on the tennis court, but also for living an active and well-balanced lifestyle.”
I live an extremely active and busy life: Rafael Nadal
The 20-time Major winner too shared his thoughts, “I am very happy to be teaming up with Amstel ULTRA® over the next few years. This past year has been challenging for all of us and there has never been a more important moment to find balance in our lives. Being a professional tennis player and always travelling around the world, I live an extremely active and busy life.
“But at the same time, I always make time to enjoy moments with those close to me when I can. I believe that everybody must be able to find the right balance that works for them and the Amstel ULTRA® and Amstel 0.0 range complement this perfectly.”
Nadal is currently training for the ATP 500 Barcelona event, where he will play his first match on Wednesday.
Also read: Rublev pips Federer to become World No.7, Sinner cracks top-20
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Vivek Krishnan
(767 Articles Published)