Report: Chinese brands could stay away from IPL sponsorship, on-air advertising

BCCI’s troubles have been further worsened by other Chinese sponsors of the Indian Premier League (IPL). According to sources, they may also stay away from on-air advertising and sponsorship from the IPL this time.

Glancing at the anti-China sentiments, Vivo pulled out from the cash-rich competition for this year.

Other Chinese brands like Xiaomi, Huawei, Lenovo are also considering the option of staying away from the league for sponsorship and on-air advertising.

Advertising agencies advice Chinese brands to stay away

An advertising agency has opined that it will be hard for Chinese brands to advertise in such turmoil, as per reports by Inside Sport.

“The sentiment against Chinese brands is very strong currently. We are advising our clients to stay away from any big-ticket advertising. Be it IPL 2020 or any other big television property. It is unlikely Chinese brands will advertise in these circumstances.” the advertising agency said.

Ashish Chadha, CEO of leading Sports Marketing Company Sporty Solutionz, has glimpsed that it will be tough for broadcasters to rebuild the advertising of the handset category as they have been part of this for many years.

“Handset category is one of the biggest advertising category on IPL over the years. It will be tough for the broadcaster to replace them. But the good part is some more categories have opened up for them. Edtech companies this time are expected to be big advertising categories along with the Consumer Durables as the IPL this year is coinciding with Diwali.” Ashish said.

Another media agency said that advertising will be very low this year referring to the already existing economic issues in the country.

“Because the economy is down, a lot of advertising will go away. For many companies such as durables, festivities suit more than April-May. They are the biggest hope for IPL this year.” said the media agency.

However, IPL is set to commence from 19th September to the final will be held on 10th November in UAE.

Also Read BCCI officially suspends title sponsorship deal with Vivo for IPL 2020