“Who the good guy is,” Seth Rollins reveals who came up with the idea of his iconic ‘Heist of the Century’ at WrestleMania 31

Seth Rollins discussed the idea behind his iconic Money in the Bank cash in in the main event of WrestleMania 31 against Roman Reigns.


“Who the good guy is,” Seth Rollins reveals who came up with the idea of his iconic ‘Heist of the Century’ at WrestleMania 31

Seth Rollins and Roman Reigns (via WWE)

Seth Rollins etched his name in history at WrestleMania 31 with what is now famously known as “The Heist of the Century.” The Architect invaded the main event between Roman Reigns and Brock Lesnar by cashing in his Money in the Bank contract and walking away as the World Champion. Nearly a decade later, Rollins has opened up about the creative vision behind this moment at the Show of Shows.

Speaking on Insight with Chris Van Vliet, Seth Rollins revealed that Roman Reigns was heavily criticized by the WWE Universe at the time. Rollins pitched the idea of cashing in his Money in the Bank contract at WrestleMania 31, believing it would inject unpredictability into the main event while also protecting Reigns’ character.

If he [Roman] gets booed out of the building there when he wins the title for the first time, that’s not good. I’m a hated villain at this time. If I win the title, we can give the audience time to understand the story of who the good guy is supposed to be against me.

Seth Rollins via Insight
YouTube video

He explained that this approach would allow fans the time to connect with Reigns organically rather than fast-tracking his ascent to the top. WWE embraced the idea, leading to Rollins seizing the spotlight by crashing the main event. The iconic moment, where The Architect triumphantly raised the World Title under the bright lights of Levi’s Stadium, became a defining milestone in Rollins’ rise in WWE.

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While the plan fell short of garnering Roman Reigns an organic fan reaction, it cemented itself as one of the most legendary moments in WWE history. Nearly a decade later, The Tribal Chief has evolved into one of the biggest names in the industry. Meanwhile, Seth Rollins, now the cornerstone of WWE, continues to enhance his legacy as the company’s workhorse.

Seth Rollins discussed his year long issues with CM Punk

Seth Rollins and CM Punk share a real-life tension that has seamlessly transitioned into an on-screen feud in WWE. While both stars have openly addressed their differences, it appears that The Visionary harbors the deeper resentment in this rivalry. Recently, the former Universal Champion spoke about his feud with The Best in the World, describing it as a matter rooted in betrayal.

Seth Rollins and CM Punk
Seth Rollins and CM Punk (via WWE)

In an interview with Jackie Redmond, Seth Rollins revealed that Punk was someone he once looked up to. However, when Punk abruptly left WWE, Rollins felt a deep sense of betrayal. The Visionary expressed that Punk could have simply answered his calls or sent a text explaining that he needed space. Instead, The Second City Saint chose to turn his back on his coworkers and friends, leaving them without any closure.

He was somebody that I thought I could root for. And at some point in the future, maybe there’s a version of me that’s a CM Punk fan again. … [but] everything that he’s done has indicated to me that in no way has he changed, that it’s just this facade that he’s putting on.

Seth Rollins on CM Punk via WWE’s YouTube
YouTube video

Furthermore, Rollins stated that Punk not only betrayed his friends but also chose to publicly criticize the very company that gave him his livelihood. This, according to The Architect, was the turning point that fueled his deep resentment for The Straight Edge Superstar. Rollins also shared his belief that Punk hasn’t changed, claiming it would only take a moment of discomfort for him to reveal his true colors once again.

Related: “I’m tearing it,” 39-year-old star vows to injure John Cena in the Royal Rumble match and crush his WrestleMania dreams forever