Jessica Pegula ‘uses’ Frances Tiafoe to announce her new deal with Stella Artois

Pegula signs a brand new endorsement deal with Stella Artois after taking 'advantage' of Tiafoe


Jessica Pegula ‘uses’ Frances Tiafoe to announce her new deal with Stella Artois

Jessica Pegula recently entered into an endorsement deal with a beer company, Stella Artois. The American shared a hilarious promotional video and the collaboration announcement. Pegula supposedly took help from compatriot Frances Tiafoe to land the deal. She also celebrated her entry into the semi-final at the Miami Masters.

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Tiafoe recently entered a partnership with Stella Artois. Following his footsteps, Pegula has also joined hands with the company. The Belgium-based brewing company took on the tennis star shortly after. The advertisement showcased her enjoying time with fans in Miami as she became part of one of their campaigns.

Tiafoe announced the information in an Instagram post where Pegula asked how to negotiate a contract with the company. Stella Artois responded when she jokingly claimed that no one would pay her for a feature. “How do you get a Stella deal? Nobody will cut the check for me,” Pegula commented.

Stella Artois is one of the official sponsors of the Miami Open. For their Perfect Serve campaign, which aims to increase tennis fans’ accessibility by giving them the chance to win tickets and VIP experiences for some of the greatest tournaments in the sport, Pegula will collaborate with the brand.

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 “I love a brand that moves quickly and can’t wait to see what else Stella has in store!” added the 29-year-old in her Instagram post. World No. 3 has other brand endorsements with Adidas and Yonex as well. The billionaire also has her own skincare line in collaboration with her sister.

Also read: Miami Open 2023: Elena Rybakina vs Jessica Pegula Live Stream, Match Timing, Prediction, and Preview

Frances Tiafoe reacts to Jessica Pegula’s endorsement deal

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Frances Tiafoe also reacted to the endorsement deal, claiming that he was the reason for her partnership with the beer company. Tiafoe landed a brand deal with Stella Artois prior to Pegula, about which he shared an advert on March 22. Tiafoe proceeded to teasingly reply to Pegula’s announcement a few days later too.

Pegula has reached the semi-finals against Elena Rybakina in Miami. Whereas, Tiafoe lost in the second round of the Masters 100 tournament in his home country itself.

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