“Our company believes in impact investing” Serena Williams reveals the importance of investing in companies and the success behind Serena Ventures


“Our company believes in impact investing” Serena Williams reveals the importance of investing in companies and the success behind Serena Ventures

Serena Williams

Serena Williams, the 23-time Grand Slam champion, is one of the greatest players of all time who has been proving her dominance over the last two decades and still is a firece player to reckon. She is set to return to action at the National Bank Open in Toronto which starts later this month as this will be her first match post her first-round exit at the 2022 Wimbledon Championship.

The former World number 1 recently fell out of the WTA rankings and is most likely going to be an unseeded player in the 2022 tournament. She was recently seen practicing with her sister Venus Williams at the Citi Open. The Williams sisters are the most recent players to have simultaneously held all four major women’s doubles titles in the year 2009-2010. She will be looking forward to winning another title in front of her home crowd but with being out of action for quite a time, it will be a tough task for the champion.

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“They feel they have a chance to be heard and seen”: Serena Williams on the level of comfort people feel around women

Serena Williams
Serena Williams

Serena Williams, apart from being a legend in tennis, is a keen and avid investor. On the closing day at Expert XP 2022, an investment convention in Brazil, the American revealed that she took time to study before deciding how and where to invest when she started Serena Ventures, her venture capital company. She spoke “I’ve found that most founders want to solve a problem that surrounds them, and that works much better. So I always advise you to be authentic because when the going gets tough, when the down times come, what are you going to do? And this is inevitable.

She emphasized the importance of investing in companies that have an impact on people’s lives and that an idea or product that solves an existing problem has a better chance of succeeding. She also revealed that impact investing is the reason behind her company’s success. She further spoke “Resilience is a daily exercise. It’s something you build with small things, daily. When you are building a company, at some point it will fall and you have to build it again, but you have to fight. We are doing what we preach in our company, which is impact investing. I’m looking at companies everywhere.”

She further revealed why the majority of her company’s portfolios consist of women and people of color and people are quite comfortable with that work culture. She added, “Because of who we are, because we are women, naturally, others come to us, they feel more and more comfortable talking to us, they feel they have a chance, a chance to be heard and seen.”

Also Read: “As black women, they know what their fathers had to go through,” When Martina Navratilova made a shady comment on Coco Gauff and Naomi Osaka

Also Read: “It’s only a matter of time before she wins a slam,” Naomi Osaka speaks highly of Coco Gauff despite losing to her in San Jose

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