“Prefer a real human being with his qualities,” Patrick Mouratoglou backs Novak Djokovic after former Nike director, Mike Nakajima questioned his marketability

Patrick Mouratoglou defends Novak Djokovic after the former director speaks low of his marketability.


“Prefer a real human being with his qualities,” Patrick Mouratoglou backs Novak Djokovic after former Nike director, Mike Nakajima questioned his marketability

Patrick and Novak Djokovic (Image via: tennisnet)

Former Nike director Mike Nakajima made a statement that Novak Djokovic is not as marketable as Roger Federer or Rafael Nadal. However, Serena Williams‘ former coach Patrick Mouratoglou has come to the defense of the world’s No. 1 tennis player. Nakajima expressed concerns that the controversies surrounding Djokovic could have a negative impact on his brand, attributing the “dark cloud” looming over him to the Serbian’s actions.

Simon Cambers and Simon Graf’s book, The Roger Federer Effect, featured Nakajima’s comments on Novak. However, Patrick took to Twitter and backed Novak and praised him for his qualities and beliefs. Nakajima pointed out two specific incidents related to Novak Djokovic, including the Serb’s disqualification from the 2020 US Open for accidentally hitting a lineswoman and his stance on coronavirus vaccination.

According to Nakajima, companies prefer to partner with individuals who have a positive reputation rather than those who frequently find themselves at the center of controversies. Many fans of Nole were offended by these statements from Nakajima and trolled him online. However, Patrick shared his views on the issue and won many fans’ hearts.

He tweeted that “To answer Nakashima about Nike and Novak: Whether we agree or not, like or dislike Novak, I personally prefer a real human being with his qualities, his beliefs and his flows than a perfect untrue image of perfection. Sanctifying perfection is denying our condition as humans.”

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Nakajima believes Novak Djokovic’s Controversies Could Harm His Brand

The world No.1, Novak Djokovic is currently the best player in the sport and has seen all the success on the court throughout his career. However, with a line of alleged controversies to his name, the Serb’s popularity and marketability are often put into question. Nakajima has raised concerns about the marketability of Novak Djokovic due to the controversies he has been involved in.

However, he acknowledged Novak Djokovic’s potential to become the greatest tennis player of all time. Yet he asserted that the Serbian player would never be as appealing to brands. He has the experience working with Roger Federer and Rafael Nadal in the past too and drew a comparison between the three. However, his comments on Djokovic suggest that he may not see the same level of marketability in the world’s number one ranked tennis player.

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