Serena Williams set to enter another $1 billion industry after launching her new firm ‘Will Perform’
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Serena Williams (Image Credit: The CEO Magazine)
Serena Williams is arguably one of the greatest tennis players of all time. She won 23 Grand Slam titles in her career and many WTA tournaments. Everybody saw the smile of victories and triumphs on her face throughout her career. However, few people have knowledge about the agony and pain she had to undergo in order to keep on winning.
She understands that athletes have to work hard constantly on fitness to remain competitive. These continuous exercises and injuries can cause a lot of pain for players. However, very few products are available in the market which can effectively help them.
The American tennis legend has decided to co-found a company with products whiz Eric Ryan called ‘Will Perform’. The aim of this company is to help athletes recover better and faster from pain. After all, they push their their body to the limits.
“My trainer said, ‘He who recovers best is the one who wins. We all as athletes are putting our bodies on the line every single day. It’s so important to be able to recover,” she said in a Zoom-call interview with Forbes magazine.
Business magazine Forbes also gave further information about this new venture by Serena Williams on social media.
This is a growing industry and is currently worth $1 billion. Hence, Serena’s entry into this business can give limelight to this industry and help it to grow faster.
Serena Williams’ former coach share his opinions on her possible return
The 23-time Grand Slam champion retired from professional tennis after losing her third-round match to Ajla Tomljanovic at the US Open 2022 last September. Since then, Serena is busy promoting her new business ventures as well as giving interviews. She was also honored by the National Portrait Gallery in the USA and The Embassy of the United States in Argentina for designing her mural.
She is loving her relaxed post-retirement life and spending time with family and friends. However, now and then, she keeps dropping hints on her possible return to professional tennis. Many tennis players are divided over her possible return. While Tommy Haas and Naomi Osaka think Serena Williams can return to the sport, her good friend Caroline Wozniacki disagrees.
Meanwhile, her former coach Patrick Mouratoglou has also voiced his views.
“Do I want to see her play? I want to see her play again. Yes, yes, if she enjoys herself on the court. For that, she has to feel strong. If she doesn’t feel strong, she won’t enjoy herself. I want to see her play good tennis. If she can play good tennis, of course, I want to see her play. Everyone wants to see her play,” he said in an interview with EuroSport.
This debate over her possible return will continue. Only the American tennis legend knows whether she will make a comeback or not. She can get inspired by her elder sister Venus Williams, who at 42 years is still willing to compete in Grand Slams. For the time being, Serena is happy to make forays into multiple businesses.
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Abhar Indorkar
(451 Articles Published)