Serena Williams sparks rumors on a feminine initiative as she stresses on “investing in women” being the game-changer

The 23-time Grand Slam singles title winner opened up on the challenges of being a women entrepreneur.

Serena Williams sparks rumors on a feminine initiative as she stresses on “investing in women” being the game-changer

Serena Williams (image via IMAGO)

Former World No. 1 Serena Williams‘ rise as an entrepreneur continues. Ever since she stepped away from the tennis courts following her exit from the 2022 US Open, she has devoted more of her time to her off-court ventures.

Williams had started business ventures very early in her playing days. As she started rising in rankings and having the great storyline of coming from limited means to dominating on the Tour, the American along with elder sis Venus Williams were hot properties for the brands.

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As both escalated in their careers, Serena more than Venus, their brand images, and endorsement deals skyrocketed. The 23-time Major winner split her portfolio in various fields. She founded and started her venture capitalist fund, Serena Ventures, that has diversified its investments in nearly 50+ fields.

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Now a mother of two, the superwoman recently took to her Instagram to share a note on her journey as an entrepreneur. She specifically talked about Serena Ventures as the company strives to help women entrepreneurs and also early-stage startups working to bring positive changes in daily life.

Williams talked about the long working hours she has to put in and her passion for helping other women. It’s remarkable to note how she has been juggling the business side along with her mom duties. While her elder daughter Olympia is nearly seven years old now, the newborn Adira still occupies much of her time.

Being an entrepreneur is not always easy. My days often begin at the break of dawn and extend well into the night. But in the end, I love reinventing myself in different and authentic ways. Transitioning from a tennis player to a venture capitalist has allowed me to pursue my passion for investing in women.
Wrote Williams.
It’s important to invest in us and not be afraid to showcase our stories and businesses. I have some exciting things coming soon so you have to stay tuned. I would love to hear your entrepreneurial stories. Please share!
Added the former World No. 1.

Key companies in which Serena Ventures has invested

Williams was stunned to know that less than 3% of all funding goes to women. This ignited a desire in her to help the women entrepreneurs giving birth to the idea of Serena Ventures. In just under a decade of existence, the fund has made big moves and is on the rise.

Serena Williams
Serena Williams (Image via: Imago)

As per Andsimple, Williams has made some big investments in five companies that are working in different domains again showing how diversified the investments are. Among these, Lolli, Inc is a partnership-based web browser offering a chance to win rewards for shopping on selected sites.

Similarly, Ed-tech startup MasterClass, smart home gym system Tonal, and online wellness company OURS are also funded by Williams’ company. Healthcare startup Hued is another startup that is supported by Williams which works towards offering standardized healthcare for the African and Latin American community.

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