Ralph Lauren Unveils Uniform that Team USA Will Wear at Tokyo Olympics Opening Ceremony

Ralph Lauren Unveils Uniform that Team USA Will Wear at Tokyo Olympics Opening Ceremony

Ralph Lauren Unveils Outfits for Team USA Tokyo Olympics 2020

With the Tokyo Olympics all set to start from July 23, Ralph Lauren unveils its cool yet sassy outfits that the team USA will dawn during the opening ceremony. Knowing that Olympics will be played in extremely warm conditions. It has to be said that temperature was a primary consideration Team USA Olympic outfitter Ralph Lauren accounted for as it designed the opening ceremony uniform. 

Interestingly, David Lauren who is the company’s vice chairman of the board and chief brand and innovation officer revealed that the U.S. Olympic and Paralympic Committee wanted to dress the athletes in blazers for the opening ceremony as a way to highlight the aspect of global ambassadorship. 

Ralph Lauren Reveals Its Outfits For Team USA for Tokyo Olympics Opening Ceremony 

Ralph Lauren is debuting its RL COOLING jacket, which includes a device that allows wearers to self-regulate the temperature. The battery-powered device, located on the back of the neck, creates a cooling sensation that lasts, even in the most oppressive heat. 

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Safe to say that for Ralph Lauren, the challenge was creating something that celebrated American style and craftsmanship. Apart from the navy-blue classy blazer, the rest of the uniform includes a T-shirt, a printed scarf, shoes and a mandatory mask. All materials have an element of sustainability and environmentalism.

Ralph Lauren Team USA Navy Blue Blazer for Opening Ceremony
Ralph Lauren Team USA Navy Blue Blazer for Opening Ceremony

Having said that, as the opening ceremony in Tokyo will be scaled back with only VIPs and no Japanese fans allowed, the flag-bearer’s jacket, colored white will be the only one equipped with the technology. All Team USA athletes will eventually receive a cooling jacket, however and it will eventually go on sale for the public.

Team USA Tokyo Olympics 2020 Jackets
Team USA Tokyo Olympics 2020 Jackets

Lauren said, a product that “looks like it could change the way we think.” A study from the U.S. Department of Energy suggested that personal, portable thermal management could one day reduce the reliance on mass-energy cooling systems, such as HVAC. To bring everyone on the same page, this company first began exploring the technology ahead of the 2018 Winter Olympics in Pyeongchang, South Korea, where the Ralph Lauren Heated Jacket debuted.

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