The recently concluded UFC 253 which featured Israel Adesanya and Paulo Costa sold a whopping 700,000 PPV buys globally. By doing so, it became the third biggest PPV of the year followed by UFC 251 featuring Kamaru Usman and Jorge Masvidal which sold a mind-boggling 1.3 Million PPV buys; and UFC 246 which marked Conor Mcgregor’s return to the octagon against Donald “Cowboy” Cerrone – sold 1 Million PPV buys.
Many thought the fight might go on to produce a ‘fight of the year’ performance. Unfortunately, it wasn’t, as Adesanya maintained his unbeaten record with a second round KO of Paulo Costa. It was Yahoo Sports which reported first that the event sold a massive 700,000 PPV buys and Mike Coppinger’s tweet of the same confirmed things.
The stacked UFC 253 card also had a light heavyweight title fight between Jan Blachowicz and Dominick Reyes. Jan emerged victorious to claim the vacant title with a brutal second round KO of Dominick Reyes.
UFC 253 also became the largest ever PPV event for the UFC and the third highest performing PPV event overall in New Zealand. Only behind heavyweight boxing showdown between David Tua and Shane Cameron in 2009, and Joseph Parker’s title bout against Anthony Joshua in 2018. It is to be noted that Adesanya is a citizen of New Zealand.
It isn’t the only pay, says Israel
Adesanya retweeted Mike Coppinger’s tweet about the PPV buys saying that the disclosed pay, isn’t the only pay. This means that his disclosed fight purse isn’t the only pay he is getting from his win over Paulo Costa. There is probably even more! Adesanya’s retweet had some fans telling that Adesanya is feeling insecure and flexing big time. And, another fan explained that Dana White’s defense of Colby Covington over his derogatory comments on Black Lives Matter issue might have caused a dip in PPV buys.
Like it or not, Israel Adesanya has definitely got his pockets deeper after his destruction of Paulo Costa!