How powerful is Hasbulla? UFC boss Dana White reveals how internet sensation made $250k in 48 hours
Dana White talks about the massive influence of Hasbulla and his marketing team.
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Hasbulla took the internet by storm last year and immediately got a very known face in the combat sports community. In UFC, Hasbulla’s participation increased when the internet sensation got together with Khabib Nurmagomedov and his team to support Islam Makhachev.
This opened up a great opportunity for Hasbulla who started getting invitations for UFC events and also collaboration deals with major YouTubers. One of them was the Nelk Boys who went to Russia to shoot some entertaining stuff with him. Dana White who is a great fan of Hasbulla was really impressed by the amount of influence he has over his audience.
In a recent interview, White revealed that the Nelk Boys and Hasbulla came up with a merch idea that was a huge success and they made a lot of money from it.
White said: “This is how powerful Hasbulla is. The nelk boys went out to Russia and they did all this cool shit with him. They said ‘ we’re gonna make a Hasbulla, FullSend T-shirt. They sold like 500k worth of Hasbulla t-shirts in like 48 hours and they gave him half the money.”
It’s amazing to consider that Hasbulla has such an active fan base who are willing to pay a lot of money to get his merchandise online. No wonder, Dana White was always interested in working with him.
Dana White talks about the role of Hasbulla in their new deal
Dana White is a true businessman and knows how to bring in an audience to UFC and he’s been doing this for years. White also knows how to change with time and uses social media stars to promote his events.
When it comes to social media influence, Hasbulla is right at the top, the 19-year-old is extremely popular and this prompted White to sign a contract with him too. White recently mentioned Hasbulla’s video game and fighting kits in the future for which he is excited.
“We did a deal with Hasbulla. We signed him to a deal he’s gonna be in the video game and he gets his own fight kit. That dude is doing some cool shit and making big money.”
The five-year deal between UFC and Hasbulla consists of the Russians being at different UFC events and promoting it. It is surely a great move from UFC as well as Dana White.
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Soumya Ranjan
(2167 Articles Published)