“I REFUSED money,” Conor McGregor gives inside scoop on creating $600 worth Proper 12 whiskey

Discover how Conor McGregor's venture into the whiskey business with Proper 12 was fueled by a personal connection and a desire to honor his grandfather's legacy in the industry.

“I REFUSED money,” Conor McGregor gives inside scoop on creating $600 worth Proper 12 whiskey

Conor McGregor reveals how he started Proper 12 Whiskey (Image via: X)

Conor McGregor became one of the most successful athletes ever due to his performance inside and outside the octagon. McGregor became the highest-paid MMA athlete ever in the UFC as he became a double champion. Soon after, the Irishman made huge amounts of money with his professional boxing debut against Floyd Mayweather. The success of his boxing debut made him start a business venture, Proper 12 Whiskey.

McGregor recently did an interview with GQ Sports on YouTube, where he revealed how Proper 12 Whiskey came into existence. This is what McGregor said.

I had offers to do adverts and things like that with other whiskey companies; I refused the money...I wanted to learn more about the process of how it is made. And I went sourcing for where I would make my whiskey and I sourced a distillery in Ireland, which is the oldest distillery in Ireland and the largest distillery in Ireland. And I hired out a part of that distillery and began making my own whiskey, Proper Number Twelve.
Conor McGregor via GQ Sports
YouTube video

McGregor’s inspiration for the venture came from his grandfather. According to McGregor, his grandfather made him instill the belief that the Irish are best in the Whiskey business. McGregor’s former best friend Artem Lobov also had some input in the business venture. However, McGregor did not reference Lobov as the Russian fighter sued McGregor.

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After the success of Proper 12, McGregor sold his share for around $300 million. Lobov sued McGregor as he felt he deserved a share of the $300 million. However, Lobov lost the case. Now, McGregor has started a new venture, Forged Irish Stout. Moreover, McGregor also owns a pub in Dublin, Black Forge Inn. McGregor has credited the pub for improving tourism and business in Dublin.

Conor McGregor on the importance of Christian Pendants in his life

Conor McGregor is singlehandedly responsible for popularizing MMA in the world. Despite his huge financial success, McGregor remains a very religious man. In his latest interview with GQ Sports, McGregor spoke of the importance of religious pendants in his life.

Conor McGregor
Conor McGregor (via Instagram)

McGregor stated that he was a devout Irish Catholic and the reason for his devotion to religion was due to his mother. The Irishman wears a St. Michael’s pendant on his neck which also has Archangel Michael’s sword attached to it. The pendant was a gift from his mother and it has ‘Love Ma’ inscribed on it. McGregor clarified that the pendant is to make him pick good or evil.

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McGregor also revealed that he has another pendant, which is of St. Christopher. It was a gift he got from his kids and fiancee. McGregor revealed that the pendant is to safeguard him from harm during travels. The Irishman also stated that his fiancee and children are devout Irish Catholics like himself.

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