Conor McGregor’s former teammate Artem Lobov legally sues $200 million-worth superstar in dispute over Proper 12 whiskey
Conor McGregor and Artem Lobov embrace each other after fight (Image Courtesy - UFC)
After several claims that the Proper Twelve Whiskey brand was his idea, a former friend of Conor McGregor, Artem Lobov has decided to take matters legally and sue the superstar for millions over the Irish Whiskey brand.
Artem Lobov and Conor McGregor had been friends for several years. The Russian mixed martial artist who had only a 7-fight career in the UFC helped The Notorious One train for some of his biggest fights. The Irish fighter was also seen showing support to his friend during fights before the two went on separate paths.
Talking to the Irish Independent, Lobov’s solicitor said, “My client is a retired professional fighter with a master’s degree from DCU in Finance and Capital Markets. We have issued High Court proceedings on his behalf to enforce an agreement with Mr McGregor regarding the Proper No. Twelve whiskey brand. As these matters are now before the court, we will not be making any further comment.”
The 2-5 UFC fighter has now gone on to sue the Irish superstar over millions in a dispute over the popular Irish Whiskey Brand, Proper Twelve. Years ago, Artem claimed that the whiskey business was initially his idea and that Notorious One had actually offered him $1 million which he later turned down.
McGregor’s spokesperson Karen J Kessler has stated that Lobov’s claim to the whiskey brand was “incorrect”.
— Chisanga Malata (@Chisanga_Malata) November 23, 2022
A spokesperson of McGregor’s has come out after the legal suing from Artem Lobov and said the fighter’s claims are “Incorrect”. McGregor has been the face of the Proper Twelve Whiskey brand and promotes it all over his social media.
Conor McGregor sold Proper No. Twelve Irish Whiskey stakes for nearly $600 million
Conor McGregor started his own Irish Whiskey brand after his blockbuster historical fight against Floyd Mayweather. Following his loss to the legendary boxer, McGregor launched his very own whiskey brand. Since then, the fighter has made sure that he promotes Proper Twelve everywhere he goes.
The brand was founded in 2018 and only three years later after seeing huge success, McGregor and his business partners sold a majority stake in the brand. The stake was shared with Proximo who already held a 49% stake in the company. McGregor, his manager, Audie Attar, and his partner, Ken Austin revealed that they sold the proper Twelve brand for nearly $600 million according to reports.
The Notorious One is still the face of the brand and can be seen promoting it on his Instagram along with his very own pub, The Black Forge Inn. McGregor has laid out a blueprint for several fighters on how they can make success outside the octagon too.
Prateek Athanur
(2943 Articles Published)