More than every MMA/Boxing promoter combined! Dana White led UFC’s 2022 profits will blow your mind
Dana White and the UFC made an astronomical amount of profit during 2022. The combined total profits of other boxing and MMA promotions cannot topple the UFC’s profit.
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Dana White's UFC made over $300 million in profits (Image Courtesy - Daily Mail)
Dana White has pioneered the sport of MMA into a beloved spectacle across the world. After partnering with the Fertitta brothers, White became the president of the UFC. Slowly but steadily, he turned the UFC into a billion-dollar company. Luke Thomas is a veteran MMA journalist and fights analyst. He recently remarked on the profits generated by the UFC in 2022.
Luke Thomas said, “There is financial documents related to what the UFC made. They made $387 million in 2022 alone, profit. Folks are wondering what other promoters make. Matchroom is one of the biggest promotions in the sport, made $14 million in 2022. The UFC made more in 2022 than every MMA and boxing promoter combined. $387 million might be the most that any promoter in the history of combat sports ever made in a single calendar year.”
Dana White and his business strategy have turned the UFC into a global cash-making machine. 2022 featured the iconic head kick of Leon Edwards on Kamaru Usman in Salt Lake City. In March, Colby Covington and Jorge Masvidal’s grudge match minted plenty of PPV buys. The PPV in Abu Dhabi featured the title match between Islam Makhachev and Charles Oliveira. The UFC booked huge fights across 2022.
The profit generated in 2022 might be broken in 2023. This year already had the return of Jon Jones at UFC 285. Former double-champion Henry Cejudo returned this year to challenge Aljamain Sterling at UFC 288. UFC’s biggest star Conor McGregor will return after two years away from the sport. UFC 287 in Miami broke the live gate for an event in Florida.
Dana White can make Tyson Fury vs. Jon Jones happen in the UFC
The heavyweight champion in boxing wanted to fight UFC’s champion Jon Jones in a bout. After Joe Rogan commented that Jones would beat Fury in a fight, Tyson Fury spoke about a fight on social media. Dana White opened the door for Tyson Fury to fight Jones in the UFC.
He said, “Tyson and I have a good relationship. I like Tyson Fury. We can talk all we want. Tyson can talk, Jon Jones can talk, I can talk, we can all talk. Let’s do it. If Tyson is serious, and he wants to do it, listen, I got Floyd Mayweather to fight (Conor McGregor), and we paid Floyd. We got Floyd the number he wanted.”
A potential Jones vs. Fury bout would mint at least a million PPV buys. White saw potential in the fight and offered to match Fury’s salary for the fight. However, the bout will not happen as Fury does not consider himself to be a cage fighter.
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Nidhin Shibu
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