“Every great company was built on d**k pills” – Dana White’s promotion having Rizz Pharma as UFC’s official erectile dysfunction partner has fans in splits

UFC CEO Dana White partners up with Rizz Pharma, a pharmaceutical company specializing in hair loss and erectile dysfunction.

“Every great company was built on d**k pills” – Dana White’s promotion having Rizz Pharma as UFC’s official erectile dysfunction partner has fans in splits

UFC CEO Dana White collaborates with Rizz Pharma (via Imago/X)

UFC CEO Dana White has recently announced a revolutionary cooperation with US pharmaceutical business Rizz Pharma. The multi-year agreement is a big milestone for UFC, as Rizz Pharma becomes the famed official partner for the promotion of mixed martial arts. This focuses on two critical areas: hair loss and erectile dysfunction. This breakthrough agreement establishes Rizz Pharma as the UFC’s first particular partner in each of these areas. 

The agreement goes beyond standard branding placements. In an unprecedented move in UFC history, the privacy covers worn by fighters before weigh-ins will have Rizz Pharma branding. This signals a unique and interesting choice in sports marketing. This is what was posted on X:

The box for UFC weigh-ins are now sponsored by Rizz Pharma, announced yesterday as the UFC's official erectile dysfunction and hair loss medication partner. Interesting choice…
Aaron Bronsteter via X
YouTube video

The agreement will feature Rizz Pharma branding prominently at numerous UFC events. These include key pay-per-view shows and fight nights. Fight fans can also anticipate Rizz Pharma to appear in every episode of the famous Dana White’s Contender Series television show. Notably, this agreement marks UFC’s entry into particular partnerships targeting health-related issues.

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As the partnership begins, seeing how UFC fans and the general public react to this novel partnership will be interesting. Rizz Pharma’s integration into UFC events is poised to open up a new era in sports sponsorship. This has created a precedent for other organizations to pursue collaborations outside of traditional categories.

Fight fans react to UFC partnering with Rizz Pharma

The recent revelation of the UFC’s breakthrough relationship with pharmaceutical business Rizz Pharma has elicited a flurry of reactions from fans. This surprising relationship, which establishes Rizz Pharma as the UFC’s first-ever dedicated partner in certain health-related areas, has piqued fans’ interest. This has also sparked concerns about the changing face of sports sponsorships.

Fight fans react to UFC's partnership with Rizz Pharma
Fight fans react to UFC’s partnership with Rizz Pharma (via Hatchwise/ X)

Fight fans rushed to social media to share their thoughts on the UFC and Dand White’s unprecedented action. Many fans praised the UFC’s unique approach to partnerships. They recognize that treating health issues is important to athletes’ well-being. Others argued that this collaboration benefits neither fighters nor fight viewers. Here are some of the reactions from fight fans:

The UFC faced a similar situation back in 2009 when they removed Condom Depot as a sponsor. The suspension, which ended a 2.5-year cooperation, sparked speculation. Discussions pointed to a perceived double standard in media censoring when it comes to sexual material and violence. The event highlighted the issues that sponsors confront in controversial sectors. Overall, the Condom Depot ban provided an opportunity to reflect on the changing interactions between sponsors, sports organizations, and public expectations in the world of mixed martial arts.

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