“I’m Dana Black,” NWA rapper Ice Cube vows to take UFC’s Dana White approach to new 3-on-3 basketball league

UFC’s head honcho Dana White is arguably the best person to represent UFC even before some of its players. Dana White’s conviction and hard work have turned the company into a multi-Billion dollar organization. While White has faced a ton of adversity during the whole operation, he has managed to get things back on track. N.W.A. rapper Ice Cube is taking inspiration from the UFC President for his new 3 on 3 basketball league.

Rapper Ice Cube recently appeared on the Full Send podcast. He discussed his iconic movie roles, writing scripts, and his association with N.W.A. The troupe also talked about Cube’s Big 3, a 3 on 3 basketball league opposed to the traditional 5-on-5. The league as of today consists of 12 teams with former NBA players and international players on the roster. The N.W.A. rapper promoted his league on the podcast and talked about its unique selling point, compared to the NBA.

Although the Big 3 was founded in 2017, its fifth season has averaged around 520,000 total viewers. This is a steady increase from their last season’s 458,000 total viewers. According to Cube, covid played a huge part in stunting the growth of the league. “This model wasn’t built for a bubble, it was built to go around the country, so now we getting back to the model,” said Cube. Cube also explained why he is the Dana White of basketball and called himself ‘Dana Black’.

“Boxing ignored the mixed martial arts, UFC style of fighting, dismissed it as nobody. They was on the outside looking in and at this point, UFC is a little more popular. Same thing might happen with the NBA. The playoffs is great, the regular season is boring. They’re dismissing us, so you never know,” said Ice Cube. With Big 3 back to its normal model, it is looking forward to signing more NBA players. With the interesting format, Ice Cube might be able to pull off his dream for his league.

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Ice Cube discloses players he’s trying to recruit for his Big 3 basketball league

Since its introduction in 2017, the Big 3 basketball league has shown immense progress in its operation. While the operations slowed down due to the bubble model during the pandemic, things are back on track. Big 3 will be back to doing matches in arenas around the country in its latest season. Its fifth season ended with a record-breaking viewership. With its sixth season on the way, the founder of the league Ice Cube talked about potential players he wants to recruit for his league.

During his appearance on Logan Paul‘s Impaulsive podcast, Ice Cube discussed the growth of his league and its tussle with the NBA. The N.W.A. rapper also talked about potential players he is trying to induct into Big 3’s roster. ” We’re trying to get Boogie (DeMarcus) Cousins, Isiah Thomas, Lou Williams, some of the guys who we still think should be in the NBA. But for whatever reasons, they are not there. So they can come play for us, showcase their talents and go back to NBA,” said Ice Cube.

Despite having huge competition like NBA, the Big 3 has managed to display exponential growth. Season 6 of the Big 3 league begins on the 25th of June. The season will kick off in Chicago and feature stops in 8 different cities.

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