Infamous towel beef is selling point of Justin Gaethje vs. Max Holloway fight at UFC PPV, claims former featherweight champ

Former UFC champion, Max Holloway, lays down reason for fighting Justin Gaethje ahead of upcoming fight at UFC 300.

Infamous towel beef is selling point of Justin Gaethje vs. Max Holloway fight at UFC PPV, claims former featherweight champ

Justin Gaethje explains he wasn't interested to fight Max Holloway (via MMA Weekly/ Sports Net)

UFC CEO Dana White recently announced that Max Holloway and Justin Gaethje will headline the upcoming UFC 300 event. The duo will face off for the BMF title. Here is what happened:

Max Holloway reminisced about the incident involving Justin Gaethje during UFC 218 weigh-ins. Talking to ESPN MMA, Max Holloway said: 

I was like, ‘Bro, you did the right thing.’ But I’m not going to forget that, Gaethje. I guess that’s the whole beef. I guess that’s the way to sell this fight. Me and him have beef. What is that? That’s a towelgate. You can call it a towelgate, Gaethje and Holloway’s towelgate incident. It’s super funny.”
Max Holloway via ESPN MMA
YouTube video

The ‘towelgate’ incident happened back in 2017. Gaethje volunteered to hold the towel for Holloway at the weigh-ins to protect his modesty as he stripped. However, he quickly lifted the towel almost creating a near-nudity situation. This incident led to the mentioned humorous beef between the two fighters.

FS Video

The story resurfaced as Holloway prepares for UFC 300, where he faces Gaethje. The duo will headline the lightweight main event. Justin Gaethje will defend his BMF title against Max Holloway. Gaethje boasts a professional record of 25 wins and 4 losses.

He last fought in a rematch with Dustin Poirier at UFC 291. Gaethje knocked out Poirier clean in the second round to claim the BMF title. Meanwhile, Holloway boasts a professional record of 25 wins and 7 losses. He last fought back in August when he secured a KO win against ‘The Korean Zombie‘ at UFC Fight Night 225.

Fans react to Max Holloway’s towelgate incident ahead of UFC 300

Max Holloway’s comments ahead of the Justin Gaethje fight at UFC 300 caught the attention of fans on social media. Netizens went to the comment section to share their reaction to his statements. Here are some of the reactions from X:

Fight fans react to Justin Gaethje vs. Max Holloway
Fight fans react to Justin Gaethje vs. Max Holloway (via X)
https://twitter.com/NofinityA/status/1750660650010050991

Fans expressed their amusement towards the hilarious incident. UFC 300 will take place this coming April. The much-anticipated event will go down at T-Mobile Arena in Las Vegas, Nevada. It will be interesting to see if Holloway manages to secure his “revenge” over Gaethje and become the new BMF title holder.

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