UFC extends its uniform and apparel partnership with Venum


UFC extends its uniform and apparel partnership with Venum

UFC Athletes in Venum Fight Kits

After their initial deal with Reebok expired in 2021, the UFC partnered up with Venum as its new uniform and apparel sponsor in April 2021. Venum is a brand that manufactures apparel and equipment for various martial arts, combat sports, and boxing.

In the past, the Ultimate Fighting Championship partnered up with Reebok in 2015 after fizzling out individual in-cage fighter sponsorships. The deal saw uniformity among fighters as they wore the Reebok apparel. After the deal with Reebok expire the promotion partnered with Venum in 2021.

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The promotion’s uniform partnerships with Venum are directly tied to its Promotional Guideline Compliance program. According to the program the athletes are paid a flat sum on fight week for sticking to outfitting policies, as well as completing all required promotional duties and following a defined code of conduct.

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UFC and Venum extended their contract less than halfway through their previous agreement

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Venum fight kit shoot

It seems as though we will see the promotion’s fighters in Venum’s outfits for the foreseeable future as the companies have extended their partnership. According to their previous agreement the time was set for three years. However midway through their deal both the parties decided to extend their partnership.

The promotion announced the new deal Wednesday, UFC Senior vice president of global consumer products Tracey Bleczinski stated, “The enthusiastic reception from UFC athletes and UFC fans to the launch and release of our collections has convinced us to continue our adventure inside the octagon and to continue to improve our products to serve a demanding and passionate public,”

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“We’re looking forward to continue to work with Franck Dupuis and his team at Venum to deliver outstanding fight gear and training apparel for our athletes and fans.” He further added. Venum founder and CEO Franck Dupuis gave his reaction to this deal stating, “The best is ahead of us.” Although, both parties have not confirmed any timeframe details other than calling it a ‘multiyear renewal.’

The update of the extension of the deal comes ahead of the promotion’s debut in Paris, where the apparel company was founded. In addition to the partnership with Venum, the promotion also previously announced a deal with Dwayne “The Rock” Johnson and his ‘Project Rock’ gear through Under Armour to provide shoes for athletes. The first UFC branded ‘Project Rock’ shoes will be released on Sept. 1.

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