WWE’s new partnership with Slim Jim at SummerSlam has officially become the largest sponsorship deal in wrestling history

According to WWE's press statement, the company signed the largest sponsorship deal in the history of professional wrestling.

WWE’s new partnership with Slim Jim at SummerSlam has officially become the largest sponsorship deal in wrestling history

SummerSlam Battle Royal by Slim Jim (via WWE)

The pro wrestling industry is no longer a niche business and has spread its roots all over the world, with multiple companies successfully operating in different countries. Among all the wrestling companies, WWE is the most successful in terms of financial success. It turns out that the Stamford-based promotion has landed another deal with Slim Jim, which is the biggest sponsorship deal in the company’s and the industry’s history.

In the press release from WWE with Slim Jim, the companies announced that they have entered into a deal that is the biggest sponsorship deal in wrestling history. Slim Jim has obtained the title sponsorship rights for the marquee WWE events in the upcoming months. This will be reinforced at SummerSlam, as Slim Jim will sponsor the big matches of the event.

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In addition to sponsoring other matches, WWE will hold a 20-man Battle Royal at SummerSlam. The match will include the likes of LA Knight, Sheamus, AJ Styles, Karrion Kross, and other superstars from WWE. Currently, Knight is the favorite to win the match; however, reports have not indicated any confirmation of the rumor.

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The press release also talked about the history that is shared by the two companies. It also gave a throwback to the iconic Randy Savage advertisements from the 1980s and 1990s. Back then, The Macho Man said the iconic tagline for Slim Jim, which is remembered by fans to this day. According to the deal, Slim Jim will be the title sponsor for the upcoming Survivor Series, Royal Rumble, and WrestleMania 40 in 2024.

Related: 4 shocking things that can happen at SummerSlam 2023

The sponsorship deal might have affected the match card at SummerSlam

Becky Lynch vs. Trish Stratus
Becky Lynch vs. Trish Stratus (via Twitter)

WWE recently announced their sponsorship deal with Slim Jim for their upcoming PLEs. Although the exact amount was not revealed, fans and journalists believe that WWE was paid billions for the deal. Therefore, the company might have scrapped the Trish Stratus vs. Becky Lynch match in order to put on the Slim Jim Battle Royal at SummerSlam.

The match will involve 20 men and will be sponsored by Slim Jim. Therefore, fans are questioning the decision, as the cast stole the spotlight from Becky Lynch and Trish Stratus. The feud has been going on for months, and SummerSlam would have been ideal for the rubber match. Instead, the two will now have their blow-off match on a subsequent episode of Monday Night Raw.

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