Zoey Stark’s Net Worth in 2024: How rich is Theresa Serrano?

WWE superstar Zoey Stark is signed with WWE under a multi-year contract and she earns a considerable amount from it.

Zoey Stark’s Net Worth in 2024: How rich is Theresa Serrano?

Zoey Stark (via USA Network)

Theresa Serrano, better known by the ring name Zoey Stark, is an American professional wrestler. She is currently signed to WWE and performs on the Raw brand. She made her debut on the main roster at the 2023 WWE Night of Champions and has since established herself as one of the fastest-rising female superstars. The young gun has enthralled the WWE Universe with her excellent in-ring prowess and incredible athleticism.

Before making her debut on the main roster in 2023, Zoey Stark spent nearly two years in the developmental brand, NXT. She signed a developmental contract with WWE in January 2021. Within a month, she wrestled her first-ever singles match on NXT, defeating Valentina Feroz. Stark is also a former NXT Women’s Tag Team Champion with Iyo Sky.


Serrano could be a newbie in the Stamford-based promotion. However, she is not new to the wrestling business. Prior to her joining WWE in 2021, she had extensively wrestled on independent circuits for nearly a decade. She began her wrestling career in 2013 at the young age of 19.

Zoey Stark is one of the most remarkable NXT callups of the 2023 WWE Draft. The young superstar was not only moved to the main roster in a short span, but she made her unforgettable debut by joining forces with WWE Hall of Famer Trish Stratus. As a matter of fact, Stark making her debut in such emphatic fashion by attacking Becky Lynch is a clear indicator of WWE’s interest in the wrestling prodigy.

Zoey Stark net worth

Zoey Stark superstar was catapulted into her first-ever one-on-one feud on the main roster with Rhea Ripley, who is arguably the most popular WWE superstar, on November 6, 2023. The more exposure she gets on television, the more brand endorsements, product promotions, and bonuses the young superstar is likely to bag.

Zoey Stark
WWE superstar Zoey Stark (via USA Network)

Taking all the available sources into account, Zoey Stark’s net worth is estimated to be roughly around $1.5 million. Apart from her earnings as a performer in WWE, Stark earns a lump sum from brand endorsements on social media, merchandise sales, and premium live event appearances.

Contract and Salary

Zoey Stark signed a multi-year contract with the Stamford-based promotion on January 20, 2021. In a mere span of a week, she tagged along with former WWE superstar Marina Shafir to take on Ember Moon, aka Athena and Shotzi. Stark earns a considerable amount from her WWE contract.

Zoey Stark
Zoey Stark (via Amino Apps)

According to several sources, the 29-year-old receives a base salary of $150k on a yearly basis, which amounts to an underwhelming $12,500 per month. There are high chances of a salary increment after Stark was promoted to the main roster in early 2023.



WWE superstars earn a wholesome amount from brand endorsements apart from their WWE contarct. According to Sportskeeda, the Zoey Stark is the product ambassador of the ice cream brand “Halo Top Creamery.” She is also endorsed by the manufacturers of CBD oils, edibles, and topical products, “The Healing Panda.”

Zoey Stark
Zoey Stark (via Wrestling Attitude)

Other than this, the young superstar makes substantial money off of her merchandise sales. Following her debut on the main roster, WWE released a brand-new T-shirt of the superstar with the captivating “Calculated and Vicious” tagline emblazoned on it.

Zoey Stark personal life

The Monday Night Raw superstar is not married yet. However, Zoey Stark has been in a long-term relationship with retired professional wrestler and instructor Tom Howard. The two wrestlers seemingly began dating when Stark just kick-started her wrestling career in her late teenage years.

Zoey Stark and Tom Howard
Tom Howard and Zoey Stark (via FitzoneTV)

Howard and Stark have a glaring 15-year age gap. However, the love birds continue to prove that love has no age barrier. Moreover, Tom Howard currently works in the entertainment industry, predominantly as a stuntman and action choreographer.

Zoey Stark Residence

Theresa Serrano, aka Zoey Stark, was born and brought up in Salt Lake City, Utah, in the United States, on January 25, 1994. Her professional wrestler-turned-stuntman boyfriend, Tom Howard, is also a Utah native.

Zoey Stark
Zoey Stark (via Tumblr)

Although she is a Utah native, the WWE superstar lives in Las Vegas, Nevada. Apart from this, not much information is available regarding her place of residence or its price. Stark likes to keep a low profile of her real-life details on social media.


Frequently Asked Questions (FAQs)

Q. What is the real name of Zoey Stark?

Zoey Stark’s real name is Theresa Serrano.

Q. What is Zoey Stark salary in WWE?

Ans: Zoey Stark earns an annual salary of $150k as of now.

Q. How tall is Zoey Stark?

Ans: Stark stands at a height of 5 feet, 8 inches


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