On’s latest promo which features Zendaya challenging Roger Federer on tennis court doesn’t sit well with fans
Zendaya takes on tennis icon Roger Federer in On's latest promotion.
Follow Us
Roger Federer and Zendaya (Images via Imago/On)
A month after Swiss athleisure brand ‘On’ announced their partnership with Marvel and Euphoria star Zendaya, they dropped another commercial starring her and the man who owns a share in the company, Roger Federer.
Last month, On released a minute-long commercial advertising Zendaya as one of their new brand ambassadors. This news got mixed feedback but the American actor’s presence helped broaden horizons and increase the brand’s presence throughout the globe.
They have now followed that up with another commercial video in which even Roger Federer, who owns a 3% share in the company, is a co-star. Federer popularized the Swiss company by endorsing the shoes they designed for him towards the end of his career. He also supported them as an investor and helped the brand grow globally and continues to do so.
What happens when two icons challenge each other to an epic match of air tennis? #DreamOn #DreamTogether #Zendaya #RogerFederer pic.twitter.com/R36N1U6h66
— On (@on_running) July 10, 2024
In the new video, Zendaya is showcased playing in a set of ‘air tennis’ against the Swiss Maestro where they just swing through thin air imagining how a ball, if present, would play. A seemingly silly activity was made to look like an intense match with music and editing to match each stroke.
Fans slam On for onboarding Zendaya as an ambassador when Iga Swiatek is on their roster
Zendaya has been a frequent sighting in the tennis world ever since her movie ‘Challengers’ came out. The movie, although critically acclaimed for the story, received some slack for its sub-par tennis scenes. Continuing the saga, Zendaya had to show her tennis skills once again in the On commercial and fans did not seem too impressed by that or the ad in general.
But to further capitalize on the "Challengers" cross-over, should they not be playing Canadian Doubles…?
— PartnershipsGoneWild (@PartnershipsPlz) July 10, 2024
What a joke company, they give the same outfit of the last year in wimbledon for their ambassador, the world n.1 and 5 GS champion, believe or not believe, what a shame
— houda benabid9 (@BHouda9) July 10, 2024
Does it mean also more focus on the tennis players who ON dresses? Or is it only PR.? Your brand has been so much of the disappointment in terms of clothing ?. At least so far.
— Koleżanka kolegi (@Nasportowo3) July 10, 2024
ON thinking iga is just a random person will never be fully
— jadedstill (@jadedstill24) July 10, 2024
You had the best female player currently @iga_swiatek and you decide this travesty?
— Shovan (@docshovan) July 10, 2024
Icons? So where is Iga? Do you still remember about her?
— Aneta (@anetaSzcze28921) July 10, 2024
She's in far too many films, you have Iga she should be in the advert
— David Peddie (@DavidPeddie) July 10, 2024
Iga Swiatek joined On about two years ago but is yet to receive attention and branding deals similar to the likes of what Zendaya has already gotten. This seemed to anger some fans who believe Swiatek should’ve been in this advertisement instead of a movie star who doesn’t play tennis.
In case you missed it!
- “If it’s a fracture in the bone or a tear or…” Alexander Zverev’s brother Mischa gives an update on the German’s injury, hints at missing 2024 Paris Olympics
- “In my Swiftie era,” Roger Federer takes a selfie with Taylor Swift after attending her concert in Zurich
Stay Updated!
Achintya A A
(240 Articles Published)