George Russell welcomes $41 billion worth sportswear giant as Mercedes’ new partner
George Russell took to Instagram to welcome Adidas as Mercedes's official partner from the 2025 season onwards.
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George Russell (via planetf1), Mercedes's recent deal with Adidas as official partner (via Mercedes)
Lewis Hamilton‘s exit from Mercedes has caused multiple sponsors to leave the team from the 2025 season onwards. Tommy Hilfiger, Monster Energy, Puma, and many other brands have already cut ties with the German carmaker. Hence, before the coming season’s commencement, George Russell welcomed Adidas as the official team partner.
The effect of Lewis Hamilton‘s exit has already started to cause a sponsor’s mass exodus in the team. As a result, the German carmaker will have to rush to get other sponsors ahead of the beginning of the 2025 season. Since then, Adidas has joined the team as the official team partner after Puma’s exit behind Hamilton.
George Russell took to Instagram and showcased his excitement about Mercedes’s new partner. The 26-year-old claimed that he was ‘excited’ for Adidas’ entry into the sport. The Briton further welcomed the sporting giant to the family of Mercedes. The upcoming season would be highly interesting for Brackley due to the absence of Hamilton’s expertise and partners.
Excited for this. Welcome to the family @Adidas.
George Russell said on his Instagram Stories, @georgerussell63/Instagram
Toto Wolff labeled Mercedes’ deal with Adidas as a ‘groundbreaking collaboration’
Adidas will enter Formula 1 for the first time as the cost of the deal with Mercedes remains unknown. The team boss Toto Wolff showcased his excitement with the deal between the two giants.
Wolff noted that the team’s deal with Adidas showcased a clear statement of intent as the team prepared for the next season. The 52-year-old highlighted that the announcement represented a ‘groundbreaking collaboration’ that is set to redefine the team’s clothes.
Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team, Adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport.
Toto Wolff said, as reported by Autosport.com
Mercedes showcased a mediocre performance throughout the 2025 season despite scoring multiple race wins. The German carmaker has a massive task of preparing the rookie and prodigy Kimi Antonelli. The Italian driver will have to get up to speed from the get-go in order to secure a seat for the future with the team.
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