F1 icon declares Lewis Hamilton’s winning with Ferrari to be the ‘greatest marketing event in sport’s history”
Former Ferrari driver Gerhard Berger made it clear that Formula 1 will benefit greatly if Lewis Hamilton wins the title with the Scuderia.
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Lewis Hamilton in Ferrari's racing suit (via @lewishamilton/Instagram)
Lewis Hamilton is now a Scuderia Ferrari driver. The seven-time world champion aims to win an unprecedented eighth F1 title during his stint at Maranello. Now, former Ferrari driver Gerhard Berger has insisted that such a feat would be an amazing PR event for Formula 1.
Hamilton’s switch to the Prancing Horse is the biggest talking point of 2025. It is expected that the Briton will generate over $125 million for Ferrari by his sheer presence at Maranello. Moreover, the first post of the 40-year-old in red earned upwards of $400,000.
Gerhard Berger asserted that if Lewis Hamilton succeeds at winning the title with Ferrari, it would undoubtedly be the greatest marketing event in the sport’s history. As it would create a massive spectacle for fans across the globe. The 65-year-old reckoned that he was ready to bet everything on the Italian team this year.
Seeing him champion in Ferrari would be the biggest marketing event in the history of Formula 1… This season I would bet everything on Ferrari.
Gerhard Berger told Auto-motor-und-sport
Lewis Hamilton’s Maranello arrival a ‘fantastic’ decision
Berger applauded Ferrari team boss Fred Vasseur. He highlighted that the Frenchman made the right call by signing Lewis Hamilton for 2025, labeling it as a ‘fantastic’ decision. So much so, that the F1 icon asserted that the Scuderia will soon be back on top in Formula 1 courtesy of Hamilton and Vasseur’s partnership.
Bringing Hamilton to Maranello was fantastic and Vasseur will bring Ferrari back to the top.
Gerhard Berger noted
Certainly, high hopes are laid on Lewis Hamilton’s shoulders for the latest chapter in his career. The seven-time world champion is determined to make things work with the Italian team. However, Hamilton’s prospects for the title will only be known when all teams hit the track at the Australian GP next month.
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Armaan Agarwal
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