Lewis Hamilton’s first Instagram post in Ferrari gear earned over $400,000

Lewis Hamilton's first image in Ferrari's racing suit for the 2025 season helped him gain over $400k just from the sponsors.

Lewis Hamilton’s first Instagram post in Ferrari gear earned over $400,000

Lewis Hamilton in Ferrari's racing suit (via @lewishamilton/Instagram)

Lewis Hamilton’s first photo around Ferrari’s factory in Maranello caused a great buzz amongst the Tifosi. Moreover, Hamilton’s first image in Ferrari’s racing suit caused an even bigger reaction from the fans. Hence, ahead of the debut, sources drew an estimate of just how much the 40-year-old earned from his first image in Ferrari’s suit.

Lewis Hamilton’s racing suit showcased all the major sponsors of Ferrari which helped the driver earn a huge sum. Major brands such as Puma, HP, Shell, and many other brands on the suit were strategically placed to help Hamilton earn a massive sum. According to Sponsorlytix, the 40-year-old earned over $412k from a single post in his jumpsuit.

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Apart from the massive financial gains, Hamilton’s first image in a Ferrari suit garnered a whopping amount of likes on different platforms. The 40-year-old’s image became the most liked image related to Formula 1 on the social media platform. The image soared to over 12 million impressions and clicks from fans around the world.

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Ferrari and Lewis Hamilton received a massive increment in followers on social media

Lewis Hamilton’s move to Ferrari is aptly labeled as one of the biggest sporting news in the history of Formula 1. Hence, amidst the images shared, Hamilton gained a massive amount of followers over multiple social media platforms. The 40-year-old also caused Ferrari’s Instagram profile to gain over 280k followers over his arrival at Maranello.

Fred Vasseur, Lewis Hamilton and Benedeto Vigna (via @lewishamilton/Instagram)
Fred Vasseur, Lewis Hamilton and Benedeto Vigna (via @lewishamilton/Instagram)

Hamilton’s first visit to Maranello not only caused a state of emergency within the state but also a massive influx of followers. Ferrari’s social media platforms gained over 500k followers after announcing the Briton’s first entry. The 40-year-old seems all set to debut with the Italian constructor in the constructor and get up to speed from the get-go.

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Hamilton seems ready to be hailed as a ‘hero forever’ by the Tifosi if he successfully manages to end Ferrari’s championship drought. The 2025 season is set to put forth some highly exciting situations amidst major changes in multiple teams and drivers’ lineups. Apart from the Briton’s performances, he will also pair up with Charles Leclerc and form a highly formidable pair, capable of fighting for the championship.