Miami GP sees massive drop in USA viewership, despite being the second-most watched F1 race ever in the country
The television viewership for the Miami GP has been revealed to be less than what it was last year, and the ratings have dipped too.
The Miami Grand Prix took place last week, and it proved to be a massive extravaganza. With all the Formula 1 racers putting on a brilliant display and a myriad of movie stars, and celebrities from other fields attending the event, it can be concluded that the race in Florida was a huge success. Now, the audience count from the entire weekend has been released alongwith the viewership recorded during the telecast of the Miami GP. Last year, 2,42,955 people had been to the Miami International Autodrome during the race weekend and this year, that increased to over 2,70,000 people.
Even though the Miami GP recorded an increase in the headcount by 30,000 people, the television viewership numbers have seen a massive decrease this year. Still, it has surpassed the viewership numbers of all other F1 races in the American television history. Last year’s inaugural Miami Grand Prix saw 2.58 million people tuning in to watch the race live on the TV. But this year, the viewership was totalled to only 1.96 million viewers on the American Broadcasting Corporation. This is a 24% drop in views, causing a massive blow to the FIA’s dreams of spreading the name of F1 at every household in America.
Even though the Miami GP turned out to be a tedious race with less number of overtakes because of the decrease in DRS zones, the Qualifying was quite interesting. The Q1 round of Qualifying saw both Lando Norris and Oscar Piastri of McLaren get eliminated from the run, while seven-time World Champion Lewis Hamilton got booted in the second qualifying round. In Q3, Charles Leclerc crashed into the wall at turn 7, causing a red flag. This ended the Qualis with Sergio Perez in pole position and Max Verstappen in P9 as he could not set a lap time. But all this entertainment could not attract as many viewers as last year.
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Besides viewership, ratings for the Miami Grand Prix have also dropped
While the decreasing number of people who tuned in to watch the Miami GP is worry enough for the FIA, there is yet another issue. It has been revealed that the ratings for the race at the Miami International Autodrome, which were recorded to be 1.3 last year, have dropped too. This year’s race got a rating of 1.0, thus marking a 30% decrease.
In other news, two other F1 races remain to be held in the USA this year. One of them is the much-awaited comeback of the Las Vegas GP, which will take place during the second weekend of November, and the other is the United States Grand Prix, scheduled for October. Now, it has already been revealed that the Las Vegas race is the most expensive F1 Grand Prix in history. If the viewership for that is not up to the mark, then F1 stands to lose a massive amount of money.
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Riddhi Mondal
(1821 Articles Published)